{"id":13156,"date":"2026-04-26T12:17:00","date_gmt":"2026-04-26T12:17:00","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=13156"},"modified":"2026-04-26T12:17:01","modified_gmt":"2026-04-26T12:17:01","slug":"moda-endustrisi-iki-koldan-pazarlama-atagina-gecti","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=13156","title":{"rendered":"Moda end\u00fcstrisi iki koldan pazarlama ata\u011f\u0131na ge\u00e7ti"},"content":{"rendered":"<p> Ege B\u00f6lgesi\u2019nin ihracat ve istihdam lokomotifi Ege Moda End\u00fcstrisi, ihracatta tekrar art\u0131\u015fa ge\u00e7mek i\u00e7in iki koldan pazarlama ata\u011f\u0131 ba\u015flatt\u0131.<\/p>\n<p>Ege Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi, Londra\u2019da 28-29 Nisan 2026 tarihlerinde d\u00fczenlenecek olan Fashion SVP Fuar\u0131\u2019na T\u00fcrkiye Milli Kat\u0131l\u0131m Organizasyonu yaparken, ayn\u0131 tarihlerde hedef pazar olarak belirledikleri Amerika Birle\u015fik Devletleri\u2019ne ihracat\u0131 art\u0131rmak i\u00e7in Los Angeles\u2019te 21 firman\u0131n kat\u0131l\u0131m\u0131yla\u00a0<strong>\u201cSekt\u00f6rel Ticaret Heyeti\u201d<\/strong>\u00a0ger\u00e7ekle\u015ftirecek.<\/p>\n<p>2026 y\u0131l\u0131na 6 fuara Milli Kat\u0131l\u0131m Organizasyonu yapma hedefiyle girdikleri bilgisini veren Ege Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Ba\u015fkan\u0131 \u00c7a\u011flar Ba\u011fc\u0131, New York\u2019ta 13-14 Ocak tarihlerinde d\u00fczenlenen PV Manufacturing New York Fuar\u0131\u2019na 12 firmayla, 3-5 \u015eubat 2026 aral\u0131\u011f\u0131nda Fransa\u2019da Premiere Vision Manufacturing Paris Fuar\u0131\u2019na 22 firmayla T\u00fcrkiye Milli Kat\u0131l\u0131m Organizasyonu d\u00fczenlediklerini, 28-29 Nisan 2026 tarihinde Londra\u2019da ger\u00e7ekle\u015fecek olan Fashion SVP Fuar\u0131\u2019na da 10 firman\u0131n kat\u0131l\u0131m\u0131yla Milli Kat\u0131l\u0131m Organizasyonu yapacaklar\u0131n\u0131 dile getirdi.<\/p>\n<p><strong>\u0130ngiltere\u2019nin haz\u0131r giyim ithalat\u0131 art\u0131yor<\/strong><\/p>\n<p>\u0130ngiltere\u2019nin toplam haz\u0131r giyim ithalat\u0131n\u0131n 2025 y\u0131l\u0131nda y\u00fczde 14\u2019l\u00fck art\u0131\u015fla 22,2 milyar dolardan 25 milyar dolara \u00e7\u0131kt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Ba\u011fc\u0131, \u201c\u0130ngiltere\u2019nin haz\u0131r giyim ithalat pazar\u0131 b\u00fcy\u00fcyor. T\u00fcrkiye\u2019nin haz\u0131r giyim ihracat\u0131nda da Almanya, Hollanda ve \u0130spanya\u2019dan sonra 4.s\u0131rada yer al\u0131yor. Sekt\u00f6r olarak \u00fclkemizin kendi i\u00e7 dinamiklerinden kaynakl\u0131 olarak 3 y\u0131ld\u0131r ihracat\u0131m\u0131zda d\u00fc\u015f\u00fc\u015fler ya\u015fad\u0131k. 2026 y\u0131l\u0131ndan itibaren ihracatta gerilemenin sona ermesi i\u00e7in \u00e7abal\u0131yoruz. Yak\u0131n co\u011frafyam\u0131zda ya\u015fanan sava\u015flar sonras\u0131nda uluslararas\u0131 tedarik zincirleri T\u00fcrkiye\u2019nin g\u00fcvenli tedarik\u00e7i oldu\u011fu ger\u00e7e\u011fini tekrar hissettiler. T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcne verdikleri sipari\u015flerde art\u0131\u015flar\u0131 g\u00f6r\u00fcyoruz. 2026 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011finden itibaren bu sipari\u015fler ihracat rakamlar\u0131m\u0131za olumlu yans\u0131yacak ve ihracattaki d\u00fc\u015f\u00fc\u015f\u00fc tersine \u00e7evirece\u011fiz\u201d \u015feklinde konu\u015ftu.<\/p>\n<p><strong>Los Angeles\u2019te 21 T\u00fcrk firmas\u0131 60 ABD\u2019li al\u0131c\u0131yla g\u00f6r\u00fc\u015fecek<\/strong><\/p>\n<p>Ege Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi olarak Los Angeles\u2019e ilk kez \u201cSekt\u00f6rel Ticaret Heyeti\u201d d\u00fczenleyeceklerinin alt\u0131n\u0131 \u00e7izen Ba\u015fkan Ba\u011fc\u0131, 12\u2019si \u0130zmir\u2019den, 7\u2019si \u0130stanbul\u2019dan ve 2\u2019si Denizli\u2019den 21 T\u00fcrk firmas\u0131n\u0131n 60 ABD\u2019li ithalat\u00e7\u0131yla ikili i\u015f g\u00f6r\u00fc\u015fmeleri yapaca\u011f\u0131n\u0131 belirtti.<\/p>\n<p>ABD\u2019yi 2026 y\u0131l\u0131nda hedef pazar olarak se\u00e7tiklerini hat\u0131rlatan Ba\u015fkan Ba\u011fc\u0131, \u201cABD, 2025 y\u0131l\u0131nda 100 milyar dolarl\u0131k giyim ithalat\u0131yla d\u00fcnyan\u0131n uzak ara en b\u00fcy\u00fck giyim ithalat\u00e7\u0131s\u0131 konumunda. T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcm\u00fcz i\u00e7in Avrupa&#8217;dan sonraki en b\u00fcy\u00fck pazar\u0131m\u0131z. Ancak d\u00fcnyan\u0131n en b\u00fcy\u00fck pazar\u0131ndan yeterince pay ald\u0131\u011f\u0131m\u0131z\u0131 s\u00f6yleyemeyiz. 2025 y\u0131l\u0131nda 1 milyar dolar ihracat\u0131m\u0131z oldu. Bu pazara yo\u011funla\u015farak orta vadede ihracat\u0131m\u0131z\u0131 2 milyar dolara \u00e7\u0131karabiliriz\u201d ifadelerini kulland\u0131.<\/p>\n<p>EHK\u0130B Ba\u015fkan\u0131 \u00c7a\u011flar Ba\u011fc\u0131, ABD pazar\u0131na y\u00f6nelik 2026 y\u0131l\u0131nda \u00fc\u00e7\u00fcnc\u00fc pazarlama faaliyetlerinin 14-15 Temmuz tarihlerinde d\u00fczenlenecek olan PV New York Yaz Fuar\u0131\u2019na T\u00fcrkiye Milli Kat\u0131l\u0131m Organizasyonu olaca\u011f\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n<p>Ege Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi\u2019nin Los Angeles\u2019taki \u201cSekt\u00f6rel Ticaret Heyeti\u201dne EHK\u0130B Ba\u015fkan\u0131 \u00c7a\u011flar Ba\u011fc\u0131, Ba\u015fkan Yard\u0131mc\u0131lar\u0131 Gizem Batur ve Tu\u011fba Hazar ile D\u0131\u015f Pazar Stratejileri Geli\u015ftirme Komitesi Ba\u015fkan\u0131 Seray Seyfeli kat\u0131l\u0131rken, Londra Fashion SVP Fuar\u0131\u2019nda EHK\u0130B Y\u00f6netim Kurulu \u00dcyesi Ertan Aslan heyette yer alacak.<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ege B\u00f6lgesi\u2019nin ihracat ve istihdam lokomotifi Ege Moda End\u00fcstrisi, ihracatta tekrar art\u0131\u015fa ge\u00e7mek i\u00e7in iki koldan pazarlama ata\u011f\u0131 ba\u015flatt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":13157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-13156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13156"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13156\/revisions"}],"predecessor-version":[{"id":13158,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/13156\/revisions\/13158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/13157"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}