\u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde hayata ge\u00e7irilen \u201c\u0130zmir Ba\u011f Yolu\u201d, \u0130ZFA\u015e taraf\u0131ndan Fuar \u0130zmir\u2019de d\u00fczenlenen Olivtech \u2013 12. Zeytin, Zeytinya\u011f\u0131, S\u00fct \u00dcr\u00fcnleri, \u015earap ve Teknolojileri Fuar\u0131 kapsam\u0131nda ger\u00e7ekle\u015ftirilen program ile tan\u0131t\u0131ld\u0131. Proje, \u0130zmir\u2019in k\u00f6kl\u00fc ba\u011fc\u0131l\u0131k k\u00fclt\u00fcr\u00fcn\u00fc korumay\u0131, g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ve s\u00fcrd\u00fcr\u00fclebilir turizm anlay\u0131\u015f\u0131yla gelece\u011fe ta\u015f\u0131may\u0131 hedefliyor. \u0130zmir Ba\u011f Yolu\u2019nda 17 i\u015fletme, 1 onursal \u00fcye, 4 tane aday \u00fcye yer al\u0131yor.\u00a0<\/p>\n
\u0130zmir Ba\u011f Yolu\u2019nun temeli, Avrupa Konseyi K\u00fclt\u00fcr Rotalar\u0131 aras\u0131nda yer alan Iter Vitis \u00fcyeli\u011fi ile at\u0131ld\u0131. Bu \u00fcyelik sayesinde \u0130zmir, ba\u011fc\u0131l\u0131k miras\u0131n\u0131 uluslararas\u0131 \u00f6l\u00e7ekte temsil eden kentler aras\u0131ndaki yerini ald\u0131. \u0130zmir .Ba\u011f Yolu Lansman\u0131\u2019na, \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Genel Sekreter Yard\u0131mc\u0131s\u0131 Prof. Dr. P\u0131nar Okyay, Seferihisar Belediye Ba\u015fkan\u0131 \u0130smail Yeti\u015fkin, Sel\u00e7uk Belediye Ba\u015fkan\u0131 Filiz Cerito\u011flu Sengel, Urla Belediye Ba\u015fkan\u0131 Sel\u00e7uk Balkan, \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Meclisi Turizm ve Fuarlar Komisyonu Ba\u015fkan\u0131 Seyhan M\u00fc\u015ferref Kural\u0131, Anadolu Gastronomi Turizmi Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Yal\u00e7\u0131n G\u00fc\u00e7er, \u00c7e\u015fme Belediye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Banu Ayhan, Menderes Belediye Ba\u015fkan Yard\u0131mc\u0131s\u0131 R\u00fczgar S\u00f6nmez, Torbal\u0131 Belediye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Gilgil, \u0130ZFA\u015e Genel M\u00fcd\u00fcr\u00fc Tu\u011f\u00e7e Cumal\u0131o\u011flu, SKAL \u0130zmir Ba\u015fkan\u0131 Ayd\u0131n Tokba\u015f, \u0130zmir Ticaret Odas\u0131 Meclisi Konaklama Komitesi Ba\u015fkan\u0131 Ahmet Kilimci, T\u00dcRSAB Ege BTK Y\u00f6netim Kurulu \u00fcyeleri, firma ve sekt\u00f6r temsilcileri kat\u0131ld\u0131.<\/p>\n
\u201cBu hikayenin kendisi de biziz\u201d<\/strong> Pozitif birlikteli\u011fe dikkat \u00e7ekti<\/strong> \u201cB\u00f6lgesel refah\u0131 destekliyor\u201d<\/strong> Ortak hareket \u00e7a\u011fr\u0131s\u0131 yapt\u0131<\/strong> Ortak marka \u00e7at\u0131s\u0131<\/strong> \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde hayata ge\u00e7irilen \u201c\u0130zmir Ba\u011f Yolu\u201d, \u0130ZFA\u015e taraf\u0131ndan Fuar \u0130zmir\u2019de d\u00fczenlenen Olivtech \u2013 12.<\/p>\n","protected":false},"author":1,"featured_media":14396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14395"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14395\/revisions"}],"predecessor-version":[{"id":14397,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/14395\/revisions\/14397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/14396"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Program\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Anadolu Gastronomi Turizmi Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Yal\u00e7\u0131n G\u00fc\u00e7er, \u0130zmir\u2019in gastronomi ve ba\u011f turizmi potansiyeline dikkat \u00e7ekti. G\u00fc\u00e7er, \u201c\u00dcz\u00fcm\u00fcn ve \u015farab\u0131n gen kayna\u011f\u0131 olan bu co\u011frafyan\u0131n yeniden g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcr rotas\u0131yla temsil edilmesi b\u00fcy\u00fck bir anlam ta\u015f\u0131yor. Yakla\u015f\u0131k 15 y\u0131l boyunca bu \u00f6l\u00e7ekte bir yap\u0131lanma yoktu, ancak kararl\u0131 bir \u00e7al\u0131\u015fmayla k\u0131sa s\u00fcrede Avrupa \u00f6l\u00e7e\u011finde en h\u0131zl\u0131 b\u00fcy\u00fcyen a\u011flardan biri haline geldik. Bu rota, k\u00fclt\u00fcrel miras\u0131m\u0131z\u0131 yaln\u0131zca anlatmakla kalm\u0131yor; onu bir deneyime ve ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcren b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131m sunuyor. \u0130zmir ise bu hikayenin en g\u00fc\u00e7l\u00fc duraklar\u0131ndan biri. Bu potansiyelin, ekonomik hayat\u0131n i\u00e7inde yer almas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc bir rotan\u0131n anlam kazanabilmesi i\u00e7in hikayele\u015ftirilmesi \u015fart. Bu hikayeyi anlatanlar biziz; asl\u0131nda bu hikayenin kendisi de biziz. Bu nedenle bu de\u011feri birlikte \u00fcretmek, birlikte anlatmak ve kal\u0131c\u0131 bir ekonomik kar\u015f\u0131l\u0131\u011fa d\u00f6n\u00fc\u015ft\u00fcrmek zorunday\u0131z\u201d dedi.\u00a0<\/p>\n
Iter Vitis Ba\u015fkan\u0131 Emanuela Panke, g\u00f6nderdi\u011fi video mesaj\u0131nda; \u0130zmir\u2019de aktif ve dinamik bir ba\u011fc\u0131l\u0131k toplulu\u011funu oldu\u011funu ifade ederek, pozitif ve motive olmu\u015f birlikteli\u011fin bir\u00e7ok destinasyonda olmad\u0131\u011f\u0131n\u0131 s\u00f6zlerine ekledi. \u0130zmir Ba\u011f Yolu\u2019nun da bu pozitif birlikteli\u011fin bir kan\u0131t\u0131 olarak ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 belirten Panke, \u0130zmir\u2019in do\u011fal g\u00fczelleri ve kaliteli turizm \u00fcr\u00fcnleriyle daha iyi yerlere gelece\u011fine inand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
\u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi Genel Sekreter Yard\u0131mc\u0131s\u0131 Prof. Dr. P\u0131nar Okyay ise \u201cOlu\u015fturdu\u011fumuz \u0130zmir Ba\u011f Rotas\u0131; yerel \u00fcreticilerimizi destekleyen, k\u0131rsal kalk\u0131nmay\u0131 te\u015fvik eden, k\u00fclt\u00fcrel miras\u0131m\u0131z\u0131 koruyan ve ziyaret\u00e7ilere \u00f6zg\u00fcn deneyimler sunan b\u00fct\u00fcnc\u00fcl bir model olarak \u00f6ne \u00e7\u0131kmakta. Bu rota sayesinde yaln\u0131zca \u015farap \u00fcretimi de\u011fil; gastronomi, k\u00fclt\u00fcr, turizm ve yerel ekonomi aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurulmakta\u201d dedi. Konu\u015fmas\u0131nda \u0130zmir\u2019in ba\u011fc\u0131l\u0131k miras\u0131n\u0131n uluslararas\u0131 platformlarda bulu\u015faca\u011f\u0131n\u0131 ifade eden Prof. Dr. Okyay, ba\u011f evleri ve \u015faraphanelerden k\u00fclt\u00fcrel miras alanlar\u0131na, gastronomi duraklar\u0131ndan konaklama tesislerine kadar uzanan geni\u015f bir ekosistem olu\u015ftu\u011funu, bu yap\u0131n\u0131n, yaln\u0131zca turizmi de\u011fil, ayn\u0131 zamanda yerel kalk\u0131nmay\u0131 ve b\u00f6lgesel refah\u0131 da destekledi\u011fini dile getirdi.\u00a0<\/p>\n
K\u00fclt\u00fcrel miras\u0131n korunmas\u0131 ve do\u011fru anlat\u0131lmas\u0131n\u0131n \u00f6nemine dikkat \u00e7eken Prof. Dr. Okyay, \u201cBu \u00e7al\u0131\u015fmalar\u0131n uluslararas\u0131 \u00f6l\u00e7ekte nas\u0131l kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6rd\u00fck\u00e7e, kendimizi nas\u0131l anlatt\u0131\u011f\u0131m\u0131z\u0131n ne kadar belirleyici oldu\u011funu daha iyi anl\u0131yoruz. Bu s\u00fcre\u00e7 sizlerin katk\u0131lar\u0131yla m\u00fcmk\u00fcn oluyor. Hepinize \u0130zmir ad\u0131na \u00e7ok te\u015fekk\u00fcr ediyorum. \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi olarak s\u00fcreci kolayla\u015ft\u0131rmak i\u00e7in buraday\u0131z. Turizm \u015eube M\u00fcd\u00fcrl\u00fc\u011f\u00fcm\u00fcz bu i\u015fe g\u00f6n\u00fcl verdi. Bir\u00e7ok farkl\u0131 a\u011fda, farkl\u0131 destinasyonlarla birlikte \u00e7al\u0131\u015f\u0131yoruz. Birlikte \u00e7al\u0131\u015fmak bu i\u015fin en \u00f6nemli noktas\u0131. Buras\u0131 Homeros\u2019un memleketi, \u00f6yk\u00fcler elbette bizim olacak. Bu \u00f6yk\u00fcy\u00fc \u00e7ok daha geli\u015ftirece\u011fimizi biliyoruz. \u0130zmir B\u00fcy\u00fck\u015fehir Belediyesi olarak biz buraday\u0131z, birlikte yol almaya devam edelim. \u0130l\u00e7e belediye ba\u015fkanlar\u0131m\u0131z burada, sizler buradas\u0131n\u0131z. Bu birliktelikten \u00e7ok daha g\u00fczel \u00e7al\u0131\u015fmalar \u00e7\u0131kacak\u201d diyerek \u0130zmir\u2019in potansiyelinin ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi i\u00e7in ortak hareket \u00e7a\u011fr\u0131s\u0131 yapt\u0131.<\/p>\n
Turizm \u015eube M\u00fcd\u00fcrl\u00fc\u011f\u00fc Birim \u015eefi Sinem Soyg\u00fcl taraf\u0131ndan \u0130zmir Ba\u011f Yolu tan\u0131t\u0131m sunumu ger\u00e7ekle\u015ftirildi. Sunumda rotan\u0131n hedefleri, \u00fcyelik kriterleri ve gelecek d\u00f6nem planlar\u0131 payla\u015f\u0131ld\u0131. Program kapsam\u0131nda; \u0130zmir Ba\u011f Yolu\u2019nda yer alan il\u00e7elerin belediye ba\u015fkanlar\u0131 ve ba\u015fkan yard\u0131mc\u0131lar\u0131, kendi b\u00f6lgelerinde yer alan i\u015fletmelere \u00fcyelik sertifikalar\u0131n\u0131 sundu. Ayr\u0131ca, Efes Tarlas\u0131 Ya\u015fam K\u00f6y\u00fc\u2019ne Iter Vitis Onursal \u00dcyelik Sertifikas\u0131 Sel\u00e7uk Belediye Ba\u015fkan\u0131 Filiz Cerito\u011flu Sengel\u2019e takdim edildi. Urla Ba\u011f Yolu Derne\u011fi\u2019nin de Iter Vitis \u00fcyelik sertifikas\u0131n\u0131, Urla Ba\u011f Yolu Derne\u011fi Ba\u015fkan\u0131 Serpil Erdurak, Urla Belediye Ba\u015fkan\u0131 Sel\u00e7uk Balkan ile birlikte ald\u0131.\u00a0
\u0130zmir Ba\u011f Yolu ile birlikte \u00fcreticiler, yerel y\u00f6netimler ve turizm payda\u015flar\u0131 ortak bir marka \u00e7at\u0131s\u0131 alt\u0131nda bulu\u015facak; haz\u0131rlanacak tur paketleri, e\u011fitim programlar\u0131 ve uluslararas\u0131 i\u015f birlikleri ile \u0130zmir\u2019in ba\u011fc\u0131l\u0131k miras\u0131 d\u00fcnya sahnesine ta\u015f\u0131nacak.<\/p>\n