Sa\u011fl\u0131k Turizmi Ege B\u00f6lge Toplant\u0131s\u0131, \u0130zmir ve Ege B\u00f6lgesi\u2019nin sa\u011fl\u0131k sekt\u00f6r\u00fc temsilcilerini bir araya getirdi. \u0130zmir\u2019in sa\u011fl\u0131k turizminde k\u00fcresel bir cazibe merkezi olabilmesi i\u00e7in g\u00fcven, kalite ve koordinasyonun \u015fart oldu\u011funu vurgulayan \u0130zmir B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 ve T\u00fcrkiye Sa\u011fl\u0131kl\u0131 Kentler Birli\u011fi Ba\u015fkan\u0131 Dr. Cemil Tugay, \u201cKentimizi d\u00fcnyay\u0131 en iyi \u015fekilde a\u011f\u0131rlayacak hale getirmek i\u00e7in t\u00fcm payda\u015flarla birlikte hareket etmeliyiz G\u00f6rev s\u00fcrem boyunca \u0130zmir\u2019in tar\u0131m, turizm ve ticarette geli\u015fmesi i\u00e7in elimden gelen her \u015feyi yapmaya haz\u0131r\u0131m\u201d dedi.<\/p>\n
T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) T\u00fcrkiye Uluslararas\u0131 Sa\u011fl\u0131k Turizmi Meclisi ile \u0130zmir Ticaret Odas\u0131 i\u015f birli\u011finde d\u00fczenlenen Sa\u011fl\u0131k Turizmi Ege B\u00f6lge Toplant\u0131s\u0131, \u0130zmir Ticaret Odas\u0131\u2019nda sa\u011fl\u0131k sekt\u00f6r\u00fc temsilcilerinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. Toplant\u0131da \u0130zmir\u2019in sa\u011fl\u0131k alan\u0131ndaki mevcut durumuna ili\u015fkin de\u011ferlendirmelerde bulunan \u0130zmir B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 ve T\u00fcrkiye Sa\u011fl\u0131kl\u0131 Kentler Birli\u011fi Ba\u015fkan\u0131 Dr. Cemil Tugay, T\u00fcrkiye\u2019de hem genel turizmin hem de sa\u011fl\u0131k turizminin geli\u015fimi a\u00e7\u0131s\u0131ndan g\u00fcvenlik ve denetimin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131. Bu alandaki \u00e7al\u0131\u015fmalar\u0131n b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele al\u0131nmas\u0131 gerekti\u011fini belirten Tugay, \u00f6zellikle ya\u015fl\u0131 n\u00fcfusa y\u00f6nelik \u00fc\u00e7\u00fcnc\u00fc ya\u015f turizmi a\u00e7\u0131s\u0131ndan \u0130zmir ve Ege B\u00f6lgesi\u2019nin \u00f6nemli bir potansiyele sahip oldu\u011funa dikkat \u00e7ekti. Tugay, \u0130zmir\u2019in d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan gelecek ziyaret\u00e7ileri a\u011f\u0131rlayacak \u015fekilde haz\u0131rlanmas\u0131 gerekti\u011fini ifade ederek, bu hedef do\u011frultusunda t\u00fcm payda\u015flar\u0131n ortak hareket etmesinin zorunlu oldu\u011funu dile getirdi.<\/p>\n
\u201cSekt\u00f6r kan kaybediyor\u201d<\/strong><\/p>\n 30 y\u0131l hekimlik yapt\u0131ktan sonra belediye ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini \u00fcstlendi\u011fini belirten Ba\u015fkan Dr. Cemil Tugay, 2000\u2019li y\u0131llar\u0131n ba\u015f\u0131ndan itibaren sa\u011fl\u0131k turizminin geli\u015fimine \u00f6nemli katk\u0131lar sundu\u011funu ifade etti. T\u00fcrkiye\u2019nin hekim kalitesinin y\u00fcksek oldu\u011funu ancak bu niteli\u011fin giderek zay\u0131flad\u0131\u011f\u0131n\u0131 vurgulayan Tugay, t\u0131p fak\u00fcltelerindeki e\u011fitim kalitesinin d\u00fc\u015fmesinin ciddi bir risk olu\u015fturdu\u011funu s\u00f6yledi. T\u00fcrkiye\u2019nin g\u00fcvenli bir \u00fclke olarak alg\u0131lanmamas\u0131n\u0131n turizmi olumsuz etkiledi\u011fini belirten Ba\u015fkan Tugay, 2025\u2019te sa\u011fl\u0131k turizmindeki d\u00fc\u015f\u00fc\u015f\u00fcn genel turizmle paralel ilerledi\u011fini kaydetti. Tugay, artan maliyetler nedeniyle T\u00fcrkiye\u2019nin rekabette pahal\u0131 bir \u00fclke konumuna geldi\u011fini ve sekt\u00f6r\u00fcn kan kaybetti\u011fini ifade etti.<\/p>\n \u201cG\u00fcveni sa\u011flamak zorunday\u0131z\u201d<\/strong> \u201cGer\u00e7ekten g\u00fcvenli miyiz sorusunu kendimize objektif bi\u00e7imde sormam\u0131z gerekiyor. A\u00e7\u0131k\u00e7a ifade etmek gerekirse, olmas\u0131 gerekti\u011fi kadar g\u00fcvenli bir \u00fclke de\u011filiz. Artan \u015fiddet olaylar\u0131, mafyala\u015fma ve ba\u015fta yeme-i\u00e7me sekt\u00f6r\u00fc olmak \u00fczere hizmet alanlar\u0131nda denetimlerin yetersizli\u011fi, T\u00fcrkiye\u2019nin g\u00fcven alg\u0131s\u0131n\u0131 zedeliyor. Ya\u015fanan olumsuzluklar da yurt d\u0131\u015f\u0131nda abart\u0131larak aktar\u0131l\u0131yor. Sa\u011fl\u0131k turizminden s\u00f6z ediyorsak, merdiven alt\u0131 faaliyetlere kesinlikle izin vermemeliyiz. \u00d6zellikle kozmetik i\u015flemler ve cerrahi alan\u0131nda \u015farlatanl\u0131\u011fa izin vermemek ve g\u00fcveni sa\u011flamak zorunday\u0131z. \u0130nsanlar\u0131n en \u00e7ok \u00f6nemsedi\u011fi unsur g\u00fcvenlik. G\u00fcven duymad\u0131klar\u0131 yerlere gitmiyorlar. Rekabet ortam\u0131nda makul fiyatlar\u0131n sunulmas\u0131, denetimlerin sa\u011flanmas\u0131 ve do\u011fru te\u015fviklerin verilmesi gerekiyor. Ayr\u0131ca \u0130zmir\u2019in tan\u0131t\u0131m\u0131 konusunda \u00f6nemli eksiklerimiz var. Bu nedenle herkesin kentin tan\u0131t\u0131m\u0131na daha fazla \u00f6zen g\u00f6stermesi gerekiyor.\u201d<\/p>\n 3. ya\u015f turizmi vurgusu<\/strong><\/p>\n \u0130zmir\u2019de uzun y\u0131llar sa\u011fl\u0131k turizminin termal turizmle \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131, sonraki s\u00fcre\u00e7te ise estetik ve kozmetik i\u015flemlerin a\u011f\u0131rl\u0131k kazand\u0131\u011f\u0131n\u0131 belirten Ba\u015fkan Tugay, T\u00fcrkiye\u2019nin bu alanda bir d\u00f6nem g\u00fc\u00e7l\u00fc bir konumda oldu\u011funu ifade etti. Sa\u011fl\u0131k turizminin bug\u00fcn b\u00fcy\u00fck \u00f6l\u00e7\u00fcde termal ve kozmetik i\u015flemlerle s\u0131n\u0131rl\u0131 alg\u0131land\u0131\u011f\u0131n\u0131 s\u00f6yleyen Tugay, as\u0131l \u00f6nemli potansiyelin \u00fc\u00e7\u00fcnc\u00fc ya\u015f turizminde oldu\u011funu vurgulad\u0131. Avrupa\u2019daki ya\u015fl\u0131 n\u00fcfusun do\u011fru tesisler ve iyi planlanm\u0131\u015f hizmet modelleriyle a\u011f\u0131rlanmas\u0131 halinde b\u00fcy\u00fck bir f\u0131rsat do\u011faca\u011f\u0131n\u0131 belirten Tugay, T\u00fcrkiye\u2019nin iklimi, do\u011fas\u0131 ve k\u00fclt\u00fcrel zenginli\u011fiyle bu alanda avantajl\u0131 oldu\u011funu dile getirdi. Ancak g\u00fcven eksikli\u011fi ve yeterli altyap\u0131n\u0131n bulunmamas\u0131 nedeniyle bu potansiyelin de\u011ferlendirilemedi\u011fini ifade eden Tugay, \u00f6zellikle \u0130zmir ve Ege B\u00f6lgesi i\u00e7in \u00fc\u00e7\u00fcnc\u00fc ya\u015f turizminin b\u00fcy\u00fck bir f\u0131rsat sundu\u011funu, bu alanda tesis yat\u0131r\u0131mlar\u0131 ve g\u00fc\u00e7l\u00fc bir organizasyon modeline ihtiya\u00e7 oldu\u011funu s\u00f6yledi.<\/p>\n \u201cMutlaka ortakla\u015farak \u00e7al\u0131\u015fmal\u0131y\u0131z\u201d<\/strong> \u201c\u00d6nemli bir f\u0131rsat penceresi\u201d<\/strong><\/p>\n \u0130zmir Ticaret Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut \u00d6zgener de artan sa\u011fl\u0131k maliyetleri, ya\u015flanan d\u00fcnya n\u00fcfusu ve kaliteli hizmete eri\u015fim ihtiyac\u0131n\u0131n, hastalar\u0131 s\u0131n\u0131r \u00f6tesi \u00e7\u00f6z\u00fcmlere y\u00f6nlendirdi\u011fini belirterek \u201cBu k\u00fcresel e\u011filimler, do\u011fru konumlanan \u015fehirler i\u00e7in \u00f6nemli bir f\u0131rsat penceresi olu\u015fturuyor. \u00dclkemiz sa\u011fl\u0131k turizmi pazar\u0131nda son y\u0131llarda \u00f6nemli bir y\u00fckseli\u015f yakalarken, kentimiz de bu pazardaki pay\u0131n\u0131 art\u0131rabilecek t\u00fcm dinamiklere sahip. \u00d6zellikle \u00fc\u00e7 alanda \u00e7ok g\u00fc\u00e7l\u00fc potansiyele sahibiz; medikal turizm, termal turizm, sa\u011fl\u0131kl\u0131 ya\u015fam ve \u00fc\u00e7\u00fcnc\u00fc ya\u015f turizmi\u201d dedi.<\/p>\n \u201cB\u00fct\u00fcnc\u00fcl bir de\u011fer zinciri olarak ele almal\u0131y\u0131z\u201d<\/strong> \u201c\u0130nciralt\u0131 sa\u011fl\u0131k turizminin lokomotifi olabilir\u201d<\/strong> Sa\u011fl\u0131k turizminde \u0130zmir fark\u0131<\/strong><\/p>\n TOBB T\u00fcrkiye Uluslararas\u0131 Sa\u011fl\u0131k Turizmi Meclis Ba\u015fkan\u0131 Do\u00e7. Dr. \u00d6zg\u00fcr \u00d6ztan, ama\u00e7lar\u0131n\u0131n sekt\u00f6r payda\u015flar\u0131yla bulu\u015farak b\u00f6lgelerin ihtiya\u00e7lar\u0131n\u0131 belirlemek ve kamuyla i\u015f birli\u011fi i\u00e7inde \u00e7\u00f6z\u00fcmler \u00fcretmek oldu\u011funu s\u00f6yledi. Sa\u011fl\u0131k turizminin k\u00fcresel bir sekt\u00f6r haline geldi\u011fini ve kalite odakl\u0131 yakla\u015f\u0131m\u0131n \u00f6nem kazand\u0131\u011f\u0131n\u0131 vurgulayan \u00d6ztan, \u0130zmir\u2019in bu alanda pay\u0131n\u0131 y\u00fczde 1\u2019den y\u00fczde 5\u2019e \u00e7\u0131kararak dikkat \u00e7ekici bir b\u00fcy\u00fcme yakalad\u0131\u011f\u0131n\u0131 ifade etti. T\u00fcrkiye genelinde d\u00fc\u015f\u00fc\u015f ya\u015fanmas\u0131na ra\u011fmen \u0130zmir\u2019in y\u00fckseli\u015fini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten \u00d6ztan, kentin sa\u011fl\u0131k hizmetleri ile ya\u015fam deneyimini bir arada sunan \u00f6nemli bir destinasyon oldu\u011funu dile getirdi. \u0130zmir\u2019in g\u00fc\u00e7l\u00fc sa\u011fl\u0131k altyap\u0131s\u0131, ileri tan\u0131 olanaklar\u0131 ve y\u00fcksek kapasiteli tedavi merkezleriyle \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydeden \u00d6ztan, Ege B\u00f6lgesi\u2019ndeki sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n y\u00fczde 63\u2019\u00fcn\u00fcn \u0130zmir\u2019de bulundu\u011funu belirtti.<\/p>\n Oturumlar yap\u0131lacak<\/strong><\/p>\n Toplant\u0131, T\u00fcrkiye\u2019de Sa\u011fl\u0131k Turizmi ve Kamu Stratejileri ile Ege\u2019den D\u00fcnyaya: \u0130zmir\u2019in Sa\u011fl\u0131k Turizmindeki Potansiyeli ve Geli\u015fim Stratejileri oturumlar\u0131yla devam edecek. Ard\u0131ndan \u00e7al\u0131\u015ftay oturumlar\u0131 ger\u00e7ekle\u015ftirilecek. Bu kapsamda Medikal Turizm, Sa\u011fl\u0131k Turizmi Altyap\u0131s\u0131 ve K\u00fcmelenme: Medikalkamp\u00fcs Yakla\u015f\u0131m\u0131, Sa\u011fl\u0131k Turizmi Yat\u0131r\u0131m Stratejileri, \u0130yi Ya\u015fam, \u00dc\u00e7\u00fcnc\u00fc Ya\u015f Turizmi ve Termal Turizm, Sa\u011fl\u0131k Turizminde Dijitalle\u015fme, Sa\u011fl\u0131k Turizminde Ulusal ve Uluslararas\u0131 Tan\u0131t\u0131m, Sa\u011fl\u0131k Turizmi Mevzuat\u0131 ve Sigorta Uygulamalar\u0131 konu\u015fulacak. Toplant\u0131, \u00e7al\u0131\u015ftay sonu\u00e7lar\u0131n\u0131n de\u011ferlendirilmesi ile sona erecek.<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Sa\u011fl\u0131k Turizmi Ege B\u00f6lge Toplant\u0131s\u0131, \u0130zmir ve Ege B\u00f6lgesi\u2019nin sa\u011fl\u0131k sekt\u00f6r\u00fc temsilcilerini bir araya getirdi.<\/p>\n","protected":false},"author":1,"featured_media":6443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6442"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6442\/revisions"}],"predecessor-version":[{"id":6444,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6442\/revisions\/6444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/6443"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Turizm tesisleri ve yat\u0131r\u0131mc\u0131lar\u0131na daha fazla destek verilmesi gerekti\u011fini vurgulayan Ba\u015fkan Tugay, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
Brezilya ile 5,5 milyar dolarl\u0131k ticaret hacmine dikkat \u00e7eken Ba\u015fkan Cemil Tugay, \u201cBiz onlara 1 milyarl\u0131k dolarl\u0131k \u00fcr\u00fcn ve hizmet satarken, onlardan 4,5 milyar dolar \u00fcr\u00fcn ve hizmet al\u0131yoruz. G\u00fcney Amerika i\u00e7in \u00f6nemli bir inan\u00e7 merkezi olan Meryem Ana\u2019y\u0131 tan\u0131tam\u0131yoruz. Kentin tan\u0131t\u0131m\u0131 i\u00e7in kolektif bir \u00e7aba gerekiyor. \u0130zmir\u2019in d\u00fcnyay\u0131 en iyi \u015fekilde a\u011f\u0131rlayacak bi\u00e7imde haz\u0131rlanmam\u0131z gerekiyor. T\u00fcm payda\u015flar\u0131n bir arada oldu\u011fu ortak \u00e7al\u0131\u015fma ortamlar\u0131na ihtiya\u00e7\u00a0 var. G\u00f6rev s\u00fcrem boyunca kentin tar\u0131m, turizm ve ticarette geli\u015fmesi i\u00e7in elimden gelen her \u015feyi yapmaya haz\u0131r\u0131m\u201d ifadelerini kulland\u0131.<\/p>\n
\u0130zmir\u2019in yaln\u0131zca bir tedavi noktas\u0131 de\u011fil; sa\u011fl\u0131k, k\u00fclt\u00fcr, inan\u00e7 ve gastronomiyi bir arada sunan y\u00fcksek katma de\u011ferli bir destinasyon oldu\u011funu vurgulayan Mahmut \u00d6zgener, sa\u011fl\u0131k turizminin b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla ele al\u0131nmas\u0131 gerekti\u011fini belirtti. Ula\u015f\u0131m altyap\u0131s\u0131ndan konaklamaya, dijital tan\u0131t\u0131mdan insan kayna\u011f\u0131na kadar uzanan \u00e7ok boyutlu bir ekosisteme ihtiya\u00e7 oldu\u011funu ifade eden \u00d6zgener, \u0130zmir\u2019in g\u00fc\u00e7l\u00fc kurumlar\u0131 ve i\u015f birli\u011fi k\u00fclt\u00fcr\u00fcyle bu potansiyele sahip oldu\u011funu s\u00f6yledi.<\/p>\n
\u0130nciralt\u0131\u2019n\u0131n stratejik bir d\u00f6n\u00fc\u015f\u00fcmle sa\u011fl\u0131k turizmi a\u00e7\u0131s\u0131ndan \u00f6nemli bir merkez haline gelebilece\u011fini belirten \u00d6zgener, bu alanda bir \u201cSa\u011fl\u0131k Turizmi Vadisi\u201d kurulabilece\u011fini ifade etti. Do\u011fru planlama ile b\u00f6lgenin uluslararas\u0131 hastalar\u0131n a\u011f\u0131rland\u0131\u011f\u0131, Ar-Ge\u2019nin geli\u015ftirildi\u011fi ve ya\u015fam kalitesi y\u00fcksek bir destinasyona d\u00f6n\u00fc\u015febilece\u011fini vurgulayan \u00d6zgener, \u0130nciralt\u0131\u2019n\u0131n \u0130zmir\u2019i sa\u011fl\u0131k turizminde \u00fcst lige ta\u015f\u0131yacak \u00f6nemli bir f\u0131rsat oldu\u011funu s\u00f6yledi. \u00d6zgener, \u201cBug\u00fcn burada hep birlikte ataca\u011f\u0131m\u0131z ad\u0131mlar, \u0130zmir\u2019in bu alanda gelece\u011fin \u00f6nc\u00fc \u015fehirlerinden biri olma hedefinin \u00f6n\u00fcn\u00fc a\u00e7acakt\u0131r\u201d dedi.<\/p>\n