Ege \u0130hracat\u00e7\u0131 Birlikleri\u2019nin ve TOBB \u0130zmir Kad\u0131n Giri\u015fimciler Kurulu i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen \u201c\u0130hracatta Kad\u0131n G\u00fcc\u00fc 2026 \u2013 Kad\u0131n Giri\u015fimciler \u0130\u00e7in \u0130hracatta D\u00f6n\u00fc\u015f\u00fcm Program\u0131\u201dn\u0131n a\u00e7\u0131l\u0131\u015f dersi ger\u00e7ekle\u015ftirildi.<\/p>\n
\u201c\u0130hracat Yolculu\u011funa Ba\u015flarken: K\u00fcresel Perspektif ve \u0130lham\u201d ba\u015fl\u0131\u011f\u0131yla d\u00fczenlenen programda; k\u00fcresel ekonomideki d\u00f6n\u00fc\u015f\u00fcm, giri\u015fimcili\u011fin gelece\u011fi ve ilk ihracat hik\u00e2yeleri ele al\u0131nd\u0131.<\/p>\n
\u0130lham Bulu\u015fmalar\u0131 kapsam\u0131nda ise TOBB \u0130zmir KGK \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ayhan Seyfeli ve Ege Hububat Bakliyat Ya\u011fl\u0131 Tohumlar ve Mamulleri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Ba\u015fkan\u0131 Muhammet \u00d6zt\u00fcrk ilk ihracat deneyimlerini aktararak kat\u0131l\u0131mc\u0131lara yol g\u00f6sterdi.<\/p>\n
Prof. Dr. Ya\u015far Uysal\u2019\u0131n moderasyonunda ger\u00e7ekle\u015fen oturumda; \u201cDe\u011fi\u015fen D\u00fcnya Ekonomisi ve Gelece\u011fin Giri\u015fimcisi\u201d ba\u015fl\u0131\u011f\u0131yla \u00f6nemli de\u011ferlendirmeler payla\u015f\u0131ld\u0131.<\/p>\n
Sekt\u00f6r\u00fcm\u00fcz \u00fcretim kapasitesi, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve ihracat performans\u0131 ile \u00fclke ekonomisinin temel ta\u015flar\u0131ndan biri<\/strong><\/p>\n Ege Hububat Bakliyat Ya\u011fl\u0131 Tohumlar ve Mamulleri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi Ba\u015fkan\u0131 Muhammet \u00d6zt\u00fcrk, \u201cBurada \u201c\u0130hracatta Kad\u0131n G\u00fcc\u00fc\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda bir araya gelmemiz, asl\u0131nda yaln\u0131zca bir fark\u0131ndal\u0131k olu\u015fturma \u00e7abas\u0131 de\u011fil; ayn\u0131 zamanda \u00fclkemizin ihracat hedeflerine ula\u015fmas\u0131nda kad\u0131n giri\u015fimcilerimizin \u00fcstlenece\u011fi kritik rol\u00fcn de g\u00fc\u00e7l\u00fc bir g\u00f6stergesidir. Ba\u015fkan\u0131 oldu\u011fum sekt\u00f6r, yani hububat, bakliyat, ya\u011fl\u0131 tohumlar ve mamulleri sekt\u00f6r\u00fc; \u00fcretim kapasitesi, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve ihracat performans\u0131 ile \u00fclke ekonomisinin temel ta\u015flar\u0131ndan biri konumundad\u0131r. Bug\u00fcn 190\u2019dan fazla \u00fclkeye ihracat ger\u00e7ekle\u015ftiren sekt\u00f6r\u00fcm\u00fcz, k\u00fcresel pazarlarda g\u00fc\u00e7l\u00fc bir yer edinmi\u015f durumdad\u0131r.\u201d dedi.<\/p>\n Kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131na katt\u0131\u011f\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131, ihracat\u0131m\u0131z\u0131n niteli\u011fini art\u0131racak en \u00f6nemli unsurlardan biri<\/strong><\/p>\n Ba\u015fkan \u00d6zt\u00fcrk, \u201cArt\u0131k yaln\u0131zca \u00fcretmek ve ihra\u00e7 etmek yeterli de\u011fil. De\u011fi\u015fen d\u00fcnya ekonomisinde; katma de\u011ferli \u00fcretim, markala\u015fma, s\u00fcrd\u00fcr\u00fclebilirlik ve inovasyon gibi alanlarda kendimizi s\u00fcrekli geli\u015ftirmek zorunday\u0131z. \u0130\u015fte tam da bu noktada, kad\u0131n giri\u015fimcilerimizin s\u00fcrece daha fazla dahil olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131na katt\u0131\u011f\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131, disiplin ve s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131, ihracat\u0131m\u0131z\u0131n niteli\u011fini art\u0131racak en \u00f6nemli unsurlardan biridir. Bug\u00fcn konu\u015faca\u011f\u0131m\u0131z ihracat yolculu\u011fu; yaln\u0131zca yeni pazarlara a\u00e7\u0131lmak de\u011fil, ayn\u0131 zamanda daha g\u00fc\u00e7l\u00fc markalar yaratmak, k\u00fcresel rekabette kal\u0131c\u0131 olmak ve \u00fclkemizi daha y\u00fcksek katma de\u011ferli \u00fcretimle \u00f6ne \u00e7\u0131karmak anlam\u0131na gelmektedir.\u201d diye konu\u015ftu.<\/p>\n Bizi daha ileriye ta\u015f\u0131yacak olan kad\u0131n giri\u015fimcilerimizin daha aktif rol almas\u0131<\/strong><\/p>\n Ege B\u00f6lgesi olarak g\u00fc\u00e7l\u00fc bir \u00fcretim ve ihracat altyap\u0131s\u0131na sahip olduklar\u0131n\u0131 belirten \u00d6zt\u00fcrk, \u201cBu g\u00fcc\u00fc daha ileriye ta\u015f\u0131yacak olan ise kad\u0131n giri\u015fimcilerimizin bu yap\u0131n\u0131n i\u00e7inde daha aktif rol almas\u0131d\u0131r. Ege \u0130hracat\u00e7\u0131 Birlikleri olarak, kad\u0131n giri\u015fimcilerimizin ihracata y\u00f6nlendirilmesi, uluslararas\u0131 pazarlara eri\u015fimlerinin art\u0131r\u0131lmas\u0131 ve rekabet g\u00fc\u00e7lerinin geli\u015ftirilmesi i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za kararl\u0131l\u0131kla devam ediyoruz. Program\u0131m\u0131z\u0131n yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 kazand\u0131raca\u011f\u0131na, ilham verici hik\u00e2yelerle hepimize yol g\u00f6sterece\u011fine ve g\u00fc\u00e7l\u00fc i\u015f birliklerinin olu\u015fmas\u0131na katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yorum.\u201d diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n S\u00fcre\u00e7 y\u00f6netiminden devlet desteklerine, markala\u015fmadan e-ihracata, liderlikten yapay zek\u00e2 destekli pazar ara\u015ft\u0131rmas\u0131na\u00a0<\/strong><\/p>\n TOBB \u0130zmir KGK \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ayhan Seyfeli, \u201cGe\u00e7ti\u011fimiz y\u0131l ilk kez ba\u015flatt\u0131\u011f\u0131m\u0131z bu program, kad\u0131n giri\u015fimcilerden g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yo\u011fun ilgi ve ortaya \u00e7\u0131kan g\u00fc\u00e7l\u00fc sonu\u00e7lar do\u011frultusunda bu y\u0131l ikinci kez uygulan\u0131yor. Bu durum, kad\u0131n giri\u015fimcilerimizin ihracata y\u00f6nelik geli\u015fim talebinin ne kadar g\u00fc\u00e7l\u00fc oldu\u011funu ve bu alandaki \u00e7al\u0131\u015fmalar\u0131n ne kadar do\u011fru bir ihtiyaca kar\u015f\u0131l\u0131k verdi\u011fini a\u00e7\u0131k bir \u015fekilde ortaya koymaktad\u0131r. Bug\u00fcn ger\u00e7ekle\u015ftirdi\u011fimiz a\u00e7\u0131l\u0131\u015f dersi, yaln\u0131zca bir e\u011fitim program\u0131n\u0131n ba\u015flang\u0131c\u0131 de\u011fil; ayn\u0131 zamanda kad\u0131n giri\u015fimcilerimizin yerel pazardan k\u00fcresel pazara uzanan yolculu\u011funda at\u0131lan stratejik bir ad\u0131md\u0131r. \u201c\u0130hracat Yolculu\u011funa Ba\u015flarken: K\u00fcresel Perspektif ve \u0130lham\u201d ba\u015fl\u0131\u011f\u0131yla ba\u015flayan bu s\u00fcre\u00e7, \u00f6n\u00fcm\u00fczdeki haftalarda ihracat s\u00fcre\u00e7 y\u00f6netiminden devlet desteklerine, markala\u015fmadan e-ihracata, liderlikten yapay zek\u00e2 destekli pazar ara\u015ft\u0131rmas\u0131na kadar bir\u00e7ok kritik ba\u015fl\u0131\u011f\u0131 kapsayan b\u00fct\u00fcnc\u00fcl bir geli\u015fim program\u0131 olarak ilerleyecektir.\u201d dedi.<\/p>\n Temel hedefimiz kad\u0131n giri\u015fimcilerimizin ihracata daha bilin\u00e7li, daha g\u00fc\u00e7l\u00fc ve daha \u00f6zg\u00fcvenli ad\u0131m atmas\u0131<\/strong><\/p>\n Seyfeli, \u201cG\u00fcn\u00fcm\u00fczde kad\u0131n giri\u015fimcilerin s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme sa\u011flayabilmesi, markalar\u0131n\u0131 g\u00fc\u00e7lendirebilmesi ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rabilmesi i\u00e7in ihracat art\u0131k bir se\u00e7enek de\u011fil, stratejik bir zorunluluk haline gelmi\u015ftir. Bu program\u0131n temel hedefi de tam olarak bu noktada; kad\u0131n giri\u015fimcilerimizin ihracata daha bilin\u00e7li, daha g\u00fc\u00e7l\u00fc ve daha \u00f6zg\u00fcvenli ad\u0131m atmas\u0131n\u0131 sa\u011flamakt\u0131r. \u0130nan\u0131yoruz ki bu s\u00fcre\u00e7 sonunda yaln\u0131zca bilgi kazanan de\u011fil; ayn\u0131 zamanda ihracata y\u00f6nelen, yeni pazarlara a\u00e7\u0131lan ve ba\u015far\u0131 hik\u00e2yeleriyle \u00f6rnek olacak kad\u0131n giri\u015fimciler kazanm\u0131\u015f olaca\u011f\u0131z.\u201d diye konu\u015ftu.<\/p>\n Kad\u0131n giri\u015fimcilerimizin ihracata eri\u015fimini kolayla\u015ft\u0131racak, onlar\u0131 sistemli ve s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde g\u00fc\u00e7lendirecek bu program\u0131 hayata ge\u00e7irdik<\/strong><\/p>\n Ege \u0130hracat\u00e7\u0131 Birlikleri Genel Sekreteri \u0130. Cumhur \u0130\u015fb\u0131rakmaz, k\u00fcresel ticaretin h\u0131zla d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bir d\u00f6nemden ge\u00e7ti\u011fini, s\u00fcrd\u00fcr\u00fclebilirlik, dijitalle\u015fme ve veri odakl\u0131 karar alma s\u00fcre\u00e7lerinin art\u0131k ihracat\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline gelmi\u015f durumda oldu\u011funu s\u00f6yleyerek s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n \u201cBu yeni d\u00fczende ba\u015far\u0131l\u0131 olmak, yaln\u0131zca \u00fcretmekle de\u011fil; do\u011fru stratejiyle, do\u011fru ara\u00e7larla ve do\u011fru bilgiyle hareket etmekle m\u00fcmk\u00fcn. Biz de Ege \u0130hracat\u00e7\u0131 Birlikleri olarak bu ihtiyac\u0131 \u00e7ok net g\u00f6r\u00fcyoruz. Bu nedenle, TOBB \u0130zmir Kad\u0131n Giri\u015fimciler Kurulumuz ile birlikte, kad\u0131n giri\u015fimcilerimizin ihracata eri\u015fimini kolayla\u015ft\u0131racak, onlar\u0131 sistemli ve s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde g\u00fc\u00e7lendirecek bu program\u0131 hayata ge\u00e7irdik. Bu program\u0131 klasik bir e\u011fitim s\u00fcrecinden farkl\u0131 olarak kurgulad\u0131k. Kat\u0131l\u0131mc\u0131lar\u0131m\u0131z yaln\u0131zca bilgi edinmeyecek; ayn\u0131 zamanda kendi firmalar\u0131 i\u00e7in somut \u00e7\u0131kt\u0131lar \u00fcretecekler.\u201d<\/p>\n Her bir kat\u0131l\u0131mc\u0131m\u0131z kendi ihracat yol haritas\u0131n\u0131 olu\u015fturmu\u015f olacak.<\/strong><\/p>\n \u0130\u015fb\u0131rakmaz, \u201cProgram s\u00fcresince; ihracata haz\u0131rl\u0131k seviyelerini objektif olarak de\u011ferlendirecek, rekabet ve marka stratejilerini geli\u015ftirecek, sat\u0131\u015f ve B2B kapasitelerini g\u00fc\u00e7lendirecek, e-ihracat ve dijital pazarlama s\u00fcre\u00e7lerini \u00f6\u011frenecek ve yapay zek\u00e2 destekli pazar ara\u015ft\u0131rmas\u0131 ara\u00e7lar\u0131n\u0131 etkin \u015fekilde kullanmay\u0131 deneyimleyecekler. En \u00f6nemlisi ise, program sonunda her bir kat\u0131l\u0131mc\u0131m\u0131z kendi ihracat yol haritas\u0131n\u0131 olu\u015fturmu\u015f olacak. Yakla\u015f\u0131k 10 haftaya yay\u0131lan bu s\u00fcre\u00e7te; e\u011fitimlerin yan\u0131 s\u0131ra ilham bulu\u015fmalar\u0131, B2B e\u015fle\u015ftirme g\u00fcn\u00fc ve final zirvesi ile kat\u0131l\u0131mc\u0131lar\u0131m\u0131za yaln\u0131zca bilgi de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir i\u015f a\u011f\u0131 da sunuyoruz. Kad\u0131n giri\u015fimcilerimizin ihracattaki varl\u0131\u011f\u0131 g\u00fc\u00e7lendik\u00e7e, \u00fclkemizin ihracat kapasitesi de ayn\u0131 \u00f6l\u00e7\u00fcde g\u00fc\u00e7lenecektir.\u201d dedi.<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Ege \u0130hracat\u00e7\u0131 Birlikleri\u2019nin ve TOBB \u0130zmir Kad\u0131n Giri\u015fimciler Kurulu i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen \u201c\u0130hracatta Kad\u0131n G\u00fcc\u00fc 2026 \u2013 Kad\u0131n Giri\u015fimciler \u0130\u00e7in \u0130hracatta D\u00f6n\u00fc\u015f\u00fcm Program\u0131\u201dn\u0131n a\u00e7\u0131l\u0131\u015f dersi ger\u00e7ekle\u015ftirildi.<\/p>\n","protected":false},"author":1,"featured_media":6566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6565"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6565\/revisions"}],"predecessor-version":[{"id":6567,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6565\/revisions\/6567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/6566"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}