PepsiCo T\u00fcrkiye CMO\u2019su olarak g\u00f6rev yapan Seren \u00c7ank\u0131r\u0131, 1 May\u0131s itibar\u0131yla PepsiCo Birle\u015fik Krall\u0131k ve \u0130rlanda CMO\u2019su olarak atand\u0131. \u00c7ank\u0131r\u0131, yeni g\u00f6revinde \u015firketin Birle\u015fik Krall\u0131k ve \u0130rlanda\u2019daki yiyecek kategorisi pazarlama stratejilerine liderlik edecek.<\/p>\n
PepsiCo b\u00fcnyesine 2006 y\u0131l\u0131nda kat\u0131lan Seren \u00c7ank\u0131r\u0131, T\u00fcrkiye organizasyonunda yiyecek ve i\u00e7ecek kategorilerinde artan sorumluluklarla \u00fcstlendi\u011fi farkl\u0131 pazarlama rolleri boyunca g\u00fc\u00e7l\u00fc bir liderlik performans\u0131 sergiledi. Veri odakl\u0131 yakla\u015f\u0131m\u0131, stratejik bak\u0131\u015f a\u00e7\u0131s\u0131 ve t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcne dayal\u0131 pazarlama yetkinli\u011fiyle \u015firketin b\u00fcy\u00fcme yolculu\u011funa \u00f6nemli katk\u0131lar sa\u011flad\u0131.<\/p>\n
Yeni g\u00f6revinde Seren \u00c7ank\u0131r\u0131; PepsiCo\u2019nun Birle\u015fik Krall\u0131k ve \u0130rlanda yiyecek kategorisindeki marka stratejisi, portf\u00f6y b\u00fcy\u00fcmesi, inovasyon, i\u00e7g\u00f6r\u00fc y\u00f6netimi ve yetkinlik geli\u015fimi alanlar\u0131ndan sorumlu olacak. Birle\u015fik Krall\u0131k ve \u0130rlanda Liderlik Ekibi\u2019nin bir par\u00e7as\u0131 olarak markalar\u0131n g\u00fcc\u00fcn\u00fc art\u0131rmaya, talep odakl\u0131 b\u00fcy\u00fcmeyi h\u0131zland\u0131rmaya ve d\u00fcnya standartlar\u0131nda bir pazarlama organizasyonu in\u015fa etmeye liderlik edecek.<\/p>\n
Kariyeri boyunca bir\u00e7ok y\u00fcksek etkili kampanyaya liderlik eden Seren \u00c7ank\u0131r\u0131, markalar\u0131n de\u011ferini g\u00fc\u00e7lendiren ve b\u00fcy\u00fcmeyi h\u0131zland\u0131ran \u00e7al\u0131\u015fmalar\u0131yla \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n
Seren \u00c7ank\u0131r\u0131 kimdir?<\/strong><\/p>\n Seren \u00c7ank\u0131r\u0131 lisans e\u011fitimini 2006 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi Ekonomi B\u00f6l\u00fcm\u00fc\u2019nde tamamlad\u0131. Profesyonel kariyerine 2004\u2019te Vepa\u2019da (Est\u00e9e Lauder T\u00fcrkiye) marka m\u00fcd\u00fcr yard\u0131mc\u0131s\u0131 olarak ba\u015flad\u0131 ve Clinique markas\u0131na destek verdi. 2005 y\u0131l\u0131nda Alarko Turizm\u2019de \u00fcr\u00fcn y\u00f6netim s\u00fcperviz\u00f6r\u00fc olarak g\u00f6rev ald\u0131ktan sonra May\u0131s 2006\u2019da ticari pazarlama uzman\u0131 olarak PepsiCo\u2019da i\u015fe ba\u015flad\u0131. \u00c7ank\u0131r\u0131, \u0130\u00e7ecek Pazarlama fonksiyonunda Meyveli Gazl\u0131 \u0130\u00e7ecekler ajandas\u0131n\u0131 y\u00f6netti. 2014 y\u0131l\u0131nda Do\u011fu Avrupa Yiyecek Pazarlama Ekibine kat\u0131ld\u0131. Bu s\u00fcre\u00e7te PepsiCo portf\u00f6y\u00fcndeki t\u00fcm k\u00fcresel ve yerel markalarla geni\u015f bir yiyecek kategorisi deneyimi kazanan Seren \u00c7ank\u0131r\u0131 T\u00fcrkiye i\u015f birimine k\u0131demli pazarlama direkt\u00f6r\u00fc olarak kat\u0131lmadan \u00f6nce Do\u011fu Avrupa\u2019da Doritos&Family Fun Platformuna liderlik yap\u0131yordu. \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" PepsiCo T\u00fcrkiye CMO\u2019su olarak g\u00f6rev yapan Seren \u00c7ank\u0131r\u0131, 1 May\u0131s itibar\u0131yla PepsiCo Birle\u015fik Krall\u0131k ve \u0130rlanda CMO\u2019su olarak atand\u0131.<\/p>\n","protected":false},"author":1,"featured_media":7322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-7321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7321"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7321\/revisions"}],"predecessor-version":[{"id":7323,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/7321\/revisions\/7323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/7322"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}