{"id":8332,"date":"2026-04-06T08:25:36","date_gmt":"2026-04-06T08:25:36","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=8332"},"modified":"2026-04-06T08:25:37","modified_gmt":"2026-04-06T08:25:37","slug":"kaspersky-2025-finansal-sonuclarini-acikladi-gelir-836-milyon-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=8332","title":{"rendered":"Kaspersky, 2025 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131: Gelir 836 milyon dolara ula\u015ft\u0131"},"content":{"rendered":"<p> <strong>Kaspersky, 2025 y\u0131l\u0131nda sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda %4* art\u0131rarak yakla\u015f\u0131k 836 milyon ABD dolar\u0131 seviyesine ta\u015f\u0131d\u0131. Bu b\u00fcy\u00fcmenin ana itici g\u00fcc\u00fcn\u00fc, \u015firketin B2B \u00fcr\u00fcn portf\u00f6y\u00fcnde kaydedilen %16\u2019l\u0131k y\u0131ll\u0131k sat\u0131\u015f art\u0131\u015f\u0131 olu\u015fturdu. T\u00fcrkiye \u00f6zelinde ise \u015firket, B2B segmentinde %64, B2C segmentinde ise %48 oran\u0131nda b\u00fcy\u00fcme elde etti.<\/strong><\/p>\n<p>2025 y\u0131l\u0131nda Kaspersky\u2019nin i\u015f geli\u015fimi, siber tehdit ortam\u0131n\u0131n s\u00fcrekli evrim ge\u00e7irdi\u011fi bir d\u00f6nemde ilerledi. \u015eirketin g\u00fcnl\u00fck olarak tespit etti\u011fi zararl\u0131 dosya say\u0131s\u0131 ortalama 500 bine ula\u015ft\u0131. Bu s\u00fcre\u00e7te Kaspersky, bireylerden k\u00fcresel \u00f6l\u00e7ekli kurumlara kadar farkl\u0131 ihtiya\u00e7lara hitap eden kapsaml\u0131 koruma sa\u011flamak amac\u0131yla siber g\u00fcvenlik \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geli\u015ftirmeyi s\u00fcrd\u00fcrd\u00fc; y\u0131l boyunca 560\u2019tan fazla \u00fcr\u00fcn g\u00fcncellemesi ve yeni s\u00fcr\u00fcm yay\u0131mlad\u0131.<\/p>\n<p>\u015eirket, son y\u0131llarda g\u00fc\u00e7lenen B2B ivmesini 2025\u2019te de korudu. B2B \u00fcr\u00fcn portf\u00f6y\u00fc sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda %16 art\u0131\u015f g\u00f6sterdi. Kurumsal segmentte %21, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler segmentinde ise %7 b\u00fcy\u00fcme kaydedildi. Geleneksel u\u00e7 nokta (endpoint) \u00e7\u00f6z\u00fcmlerinin \u00f6tesinde altyap\u0131y\u0131 korumaya y\u00f6nelik geli\u015ftirilen \u201cnon-endpoint\u201d \u00e7\u00f6z\u00fcmler, %29 b\u00fcy\u00fcme ile dikkat \u00e7ekerken, endpoint \u00e7\u00f6z\u00fcmlerinde b\u00fcy\u00fcme %1 seviyesinde ger\u00e7ekle\u015fti.<\/p>\n<p>2024\u2019\u00fcn ba\u015f\u0131nda tan\u0131t\u0131lan ve ger\u00e7ek zamanl\u0131 koruma, tehdit g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, inceleme ve m\u00fcdahale kabiliyetlerini EDR ve XDR seviyesinde sunan amiral gemisi B2B \u00fcr\u00fcn serisi\u00a0Kaspersky Next***, y\u0131ll\u0131k %158 b\u00fcy\u00fcme kaydetti. 2025 y\u0131l\u0131nda bu \u00fcr\u00fcn ailesi, \u00f6zellikle KOB\u0130\u2019lere y\u00f6nelik geli\u015ftirilen Kaspersky Next XDR Optimum ve Kaspersky Next MXDR Optimum \u00e7\u00f6z\u00fcmleriyle geni\u015fletildi.<\/p>\n<p>\u041e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c<\/p>\n<p>\u015eirketin stratejik kurumsal \u00fcr\u00fcnleri de g\u00fc\u00e7l\u00fc performans sergilemeye devam etti. Yapay zek\u00e2 destekli yeni nesil\u00a0Kaspersky SIEM\u00a0\u00e7\u00f6z\u00fcm\u00fc; DLL hijacking tespiti i\u00e7in geli\u015ftirilen yapay zek\u00e2 yetkinlikleri, \u00f6zel UEBA kural seti ve\u00a0Kaspersky Digital Footprint Intelligence\u00a0ile\u00a0Managed Detection and Response\u00a0entegrasyonlar\u0131 sayesinde %30 b\u00fcy\u00fcme g\u00f6sterdi. Frost &amp; Sullivan taraf\u0131ndan liderli\u011fi\u00a0teyit edilen\u00a0Kaspersky Threat Intelligence\u00a0ise %18 b\u00fcy\u00fcd\u00fc.<\/p>\n<p>End\u00fcstriyel sekt\u00f6rlerde s\u00fcregelen y\u00fcksek siber riskler, bilgi ve operasyonel teknolojilerin (OT) korunmas\u0131na y\u00f6nelik talebi canl\u0131 tutmaya devam etti. Kritik OT ekipmanlar\u0131, varl\u0131klar\u0131 ve a\u011flar\u0131 korumak \u00fczere geli\u015ftirilen\u00a0Kaspersky Industrial CyberSecurity\u00a0\u00e7\u00f6z\u00fcm\u00fc, %25 b\u00fcy\u00fcme kaydetti. Kaspersky, 10 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir OT g\u00fcvenli\u011fi alan\u0131na yat\u0131r\u0131m yaparak bu alandaki en olgun \u00e7\u00f6z\u00fcmlerden birini sunan \u00f6nc\u00fc \u015firketlerden biri konumunda bulunuyor.<\/p>\n<p>K\u00fcresel \u00f6l\u00e7ekte kurumlar\u0131n bilgi g\u00fcvenli\u011fi alan\u0131nda insan kayna\u011f\u0131 yetersizli\u011fi ya\u015famaya devam etmesi, siber g\u00fcvenlik s\u00fcre\u00e7lerinin d\u0131\u015f kaynak kullan\u0131m\u0131yla y\u00f6netilmesine olan ilgiyi art\u0131rd\u0131. Bu do\u011frultuda y\u00f6netilen g\u00fcvenlik hizmetlerine olan talep g\u00fc\u00e7l\u00fc seyrini s\u00fcrd\u00fcr\u00fcrken,\u00a0Kaspersky Managed Detection and Response\u00a0\u00e7\u00f6z\u00fcm\u00fcn\u00fcn sat\u0131\u015flar\u0131 2025 y\u0131l\u0131nda %90 artarak neredeyse iki kat\u0131na \u00e7\u0131kt\u0131.<\/p>\n<p>Kaspersky, gelece\u011fin teknolojilerine yat\u0131r\u0131m yapmay\u0131 s\u00fcrd\u00fcrerek yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geni\u015fletti. Performans, operasyonel verimlilik ve g\u00fcvenlik a\u00e7\u0131s\u0131ndan\u00a0geli\u015ftirilmi\u015f\u00a0yeni Kaspersky Thin Client \u00e7\u00f6z\u00fcm\u00fc pazara sunuldu ve ilk sat\u0131\u015flar\u0131n\u0131 ger\u00e7ekle\u015ftirdi. KasperskyOS tabanl\u0131 \u00fcr\u00fcnlerin** toplam sat\u0131\u015flar\u0131 ise %85 art\u0131\u015f g\u00f6sterdi.<\/p>\n<p>B2C taraf\u0131nda ise jeopolitik geli\u015fmelerin etkisiyle sat\u0131\u015flar y\u0131ll\u0131k bazda %3 oran\u0131nda s\u0131n\u0131rl\u0131 bir d\u00fc\u015f\u00fc\u015f***** g\u00f6sterdi. Buna ra\u011fmen, i\u015f ortam\u0131n\u0131n daha elveri\u015fli oldu\u011fu b\u00f6lgelerde b\u00fcy\u00fcme devam etti. Orta Do\u011fu\u2019da %11, Rusya ve BDT \u00fclkelerinde %16 b\u00fcy\u00fcme kaydedilerek \u015firket tarihinin en g\u00fc\u00e7l\u00fc performanslar\u0131ndan biri elde edildi. Asya-Pasifik b\u00f6lgesinde ise yeni m\u00fc\u015fteri kazan\u0131m\u0131 %19 artarak dikkat \u00e7ekici bir ivme yakalad\u0131.<\/p>\n<p>B2C i\u015f kolu ayr\u0131ca \u00f6nemli bir e\u015fi\u011fi daha geride b\u0131rakarak 2025 y\u0131l\u0131nda 70 milyon benzersiz kullan\u0131c\u0131ya ula\u015ft\u0131; abonelik tabanl\u0131 kullan\u0131c\u0131 say\u0131s\u0131 ise %4 artt\u0131. \u015eirket, \u00fcr\u00fcnlerini yeni pazarlara sunmay\u0131 s\u00fcrd\u00fcr\u00fcrken\u00a0Kaspersky Who Calls\u00a0\u00e7\u00f6z\u00fcm\u00fcn\u00fc Latin Amerika\u2019n\u0131n kuzey ve g\u00fcney b\u00f6lgeleri ile Brezilya\u2019da kullan\u0131ma a\u00e7t\u0131. Ayr\u0131ca gezginlere y\u00f6nelik ba\u011flant\u0131 \u00e7\u00f6z\u00fcm\u00fc\u00a0Kaspersky eSIM Store\u00a0ile yeni bir pazar segmentine giri\u015f yapt\u0131.<\/p>\n<p>Kaspersky eSIM Store, \u015firketin kullan\u0131c\u0131lar\u0131n modern ba\u011flant\u0131 ihtiya\u00e7lar\u0131n\u0131 kapsayan t\u00fcketici \u00fcr\u00fcnleri portf\u00f6y\u00fcn\u00fc tamamlayarak d\u00fcnya genelinde g\u00fcvenli ve kesintisiz dijital ba\u011flant\u0131 deneyimi sunma hedefini g\u00fc\u00e7lendirdi. Kaspersky VPN Secure Connection ve Kaspersky Premium gibi \u00e7\u00f6z\u00fcmler,\u00a0y\u00fcksek h\u0131z performans\u0131\u00a0ve \u00fcst\u00fcn\u00a0zararl\u0131 yaz\u0131l\u0131m korumas\u0131\u00a0alan\u0131ndaki liderli\u011fini s\u00fcrd\u00fcrerek kullan\u0131c\u0131lar\u0131n g\u00fcvenini peki\u015ftirdi.<\/p>\n<p><strong>Kaspersky\u2019nin kurucusu ve CEO\u2019su Eugene Kaspersky,\u00a0<\/strong>sonu\u00e7lara ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<em>\u00a0\u201cElde etti\u011fimiz i\u015f sonu\u00e7lar\u0131, stratejimizin g\u00fcc\u00fcn\u00fc a\u00e7\u0131k\u00e7a ortaya koyuyor. Zorlu ko\u015fullara ra\u011fmen b\u00fcy\u00fcmeye devam ediyoruz. \u00d6ncelikli alanlar\u0131m\u0131z\u0131n tamam\u0131nda istikrarl\u0131 performans sergileyerek Orta Do\u011fu, Asya-Pasifik ve Latin Amerika dahil bir\u00e7ok b\u00f6lgede b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fck. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de insan kayna\u011f\u0131m\u0131za, \u00fcr\u00fcnlerimize, teknolojilerimize ve i\u015f geli\u015ftirme faaliyetlerimize yat\u0131r\u0131m yaparak yeni f\u0131rsatlar\u0131 de\u011ferlendirmeyi ve b\u00fcy\u00fcmemizi h\u0131zland\u0131rmay\u0131 hedefliyoruz.\u2019\u2019<\/em><\/p>\n<p>Kaspersky, k\u00fcresel \u00f6l\u00e7ekte i\u015f geli\u015ftirme a\u00e7\u0131s\u0131ndan elveri\u015fli b\u00f6lgelerde yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. 2025 y\u0131l\u0131nda Vietnam\u2019da yeni bir ofis a\u00e7an \u015firket, G\u00fcneydo\u011fu Asya\u2019daki b\u00fcy\u00fcmeyi desteklemek \u00fczere yeni bir genel m\u00fcd\u00fcr atad\u0131. Ayr\u0131ca Asya-Pasifik, Latin Amerika ve Orta Do\u011fu b\u00f6lgelerindeki yerel ekiplerini g\u00fc\u00e7lendirerek toplam \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 5.500\u2019\u00fcn \u00fczerine \u00e7\u0131kard\u0131.<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaspersky, 2025 y\u0131l\u0131nda sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda %4* art\u0131rarak yakla\u015f\u0131k 836 milyon ABD dolar\u0131 seviyesine ta\u015f\u0131d\u0131.<\/p>\n","protected":false},"author":1,"featured_media":8333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-8332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8332"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8332\/revisions"}],"predecessor-version":[{"id":8334,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8332\/revisions\/8334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8333"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}