{"id":8365,"date":"2026-04-06T09:00:02","date_gmt":"2026-04-06T09:00:02","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=8365"},"modified":"2026-04-06T09:00:06","modified_gmt":"2026-04-06T09:00:06","slug":"sinem-serdar-ing-turkiye-iletisim-ve-marka-deneyimi-direktoru-olarak-atandi","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=8365","title":{"rendered":"Sinem Serdar, ING T\u00fcrkiye \u0130leti\u015fim ve Marka Deneyimi Direkt\u00f6r\u00fc olarak atand\u0131"},"content":{"rendered":"<p> <strong>ING T\u00fcrkiye\u2019de \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015fti. ING T\u00fcrkiye \u0130leti\u015fim ve Marka Deneyimi Direkt\u00f6rl\u00fc\u011f\u00fc\u2019ne, marka y\u00f6netimi alan\u0131nda \u00f6nemli bir deneyime sahip olan\u00a0Sinem Serdar atand\u0131. Serdar,\u00a0yeni d\u00f6nemde ING\u2019nin T\u00fcrkiye\u2019nin en sevilen dijital banka olma hedefi do\u011frultusundaki marka y\u00f6netimi ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131na liderlik edecek. \u00a0<\/strong><\/p>\n<p>ING T\u00fcrkiye\u2019de \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015fti. Marka y\u00f6netimi alan\u0131nda \u00f6nemli bir deneyime sahip olan Sinem Serdar, 6 Nisan 2026 tarihinden itibaren ge\u00e7erli olmak \u00fczere ING T\u00fcrkiye \u0130leti\u015fim ve Marka Deneyimi Direkt\u00f6r\u00fc olarak atand\u0131. \u00a0Serdar,\u00a0yeni d\u00f6nemde ING\u2019nin T\u00fcrkiye\u2019nin en sevilen dijital banka olma hedefi do\u011frultusundaki marka y\u00f6netimi ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131na liderlik edecek. \u00a0<\/p>\n<p>Marka y\u00f6netimi, pazarlama ileti\u015fimi, m\u00fc\u015fteri deneyimi, veri analiti\u011fi ve CRM alanlar\u0131nda 18 y\u0131l\u0131\u00a0a\u015fk\u0131n\u00a0ulusal ve uluslararas\u0131 birikime sahip\u00a0olan\u00a0Sinem Serdar, Ko\u00e7 \u00d6zel Lisesi\u2019nin ard\u0131ndan \u0130stanbul \u00dcniversitesi ve Middlesex University\u2019de lisans, Galatasaray \u00dcniversitesi\u2019nde ise y\u00fcksek lisans e\u011fitimini tamamlad\u0131. Kariyeri boyunca teknoloji, otomotiv, enerji ve perakende gibi farkl\u0131 sekt\u00f6rlerde \u00f6nemli liderlik g\u00f6revleri \u00fcstlendi. Royal Dutch Shell\u2019de Global Marka ve Pazarlama \u0130leti\u015fim Lideri olarak g\u00f6rev yapt\u0131ktan sonra, Migros\u2019ta M\u00fc\u015fteri Deneyim Stratejileri ve Pazarlama \u0130leti\u015fimi Direkt\u00f6r\u00fc rol\u00fcnde,\u00a0veri odakl\u0131 yakla\u015f\u0131m\u0131yla marka g\u00fcc\u00fc ve m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131\u00a0destekleyen\u00a0\u00e7al\u0131\u015fmalara\u00a0liderlik etti.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ING T\u00fcrkiye\u2019de \u00fcst d\u00fczey bir atama ger\u00e7ekle\u015fti.<\/p>\n","protected":false},"author":1,"featured_media":8366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8365"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8365\/revisions"}],"predecessor-version":[{"id":8367,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8365\/revisions\/8367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8366"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}