{"id":8416,"date":"2026-04-06T09:15:59","date_gmt":"2026-04-06T09:15:59","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=8416"},"modified":"2026-04-06T09:16:00","modified_gmt":"2026-04-06T09:16:00","slug":"turkiyenin-ilk-dijital-bankasi-hayat-finans-2-milyon-kullaniciya-ulasti","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=8416","title":{"rendered":"T\u00fcrkiye\u2019nin ilk dijital bankas\u0131 Hayat Finans,  2 milyon kullan\u0131c\u0131ya ula\u015ft\u0131"},"content":{"rendered":"<p> <strong>Hayat Finans, kurulu\u015funun 3. y\u0131l\u0131 i\u00e7inde 2 milyon kullan\u0131c\u0131ya ula\u015farak T\u00fcrkiye\u2019de dijital bankac\u0131l\u0131\u011f\u0131n \u00f6l\u00e7eklenmesine \u00f6nc\u00fcl\u00fck etmeyi s\u00fcrd\u00fcrd\u00fc. Ayn\u0131 zamanda aktif b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc 25 milyar TL\u2019nin \u00fczerine ta\u015f\u0131yan banka, dijitalle\u015fme ile kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensiplerini daha g\u00fc\u00e7l\u00fc \u015fekilde entegre ederek hem bireysel hem ticari segmentte kullan\u0131c\u0131 a\u011f\u0131n\u0131 geni\u015fletmeye devam ediyor.<\/strong><\/p>\n<p>T\u00fcrkiye\u2019nin ilk dijital bankas\u0131 Hayat Finans, kurulu\u015funun 3. y\u0131l\u0131 i\u00e7inde 2 milyon kullan\u0131c\u0131ya ula\u015farak dijital bankac\u0131l\u0131kta g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrd\u00fc. Banka, kullan\u0131c\u0131 say\u0131s\u0131ndaki bu h\u0131zl\u0131 art\u0131\u015f\u0131 eri\u015filebilir, masrafs\u0131z ve avantaj odakl\u0131 bankac\u0131l\u0131k modeliyle sa\u011flad\u0131. Hayat Holding i\u015ftiraki olarak 2023 y\u0131l\u0131nda faaliyetlerine ba\u015flayan Hayat Finans, k\u0131sa s\u00fcrede kullan\u0131c\u0131 taban\u0131n\u0131 b\u00fcy\u00fct\u00fcrken, aktif b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc de bir \u00f6nceki y\u0131la g\u00f6re iki kat\u0131na y\u00fckselterek 2025 y\u0131l sonunda 25 milyar TL\u2019nin \u00fczerine ta\u015f\u0131d\u0131. \u00a0G\u00fc\u00e7l\u00fc sermaye yap\u0131s\u0131, m\u00fc\u015fteri odakl\u0131 stratejisi ve yapay zek\u00e2 destekli altyap\u0131s\u0131yla banka, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesini istikrarl\u0131 \u015fekilde devam ettiriyor.\u00a0<\/p>\n<p><strong>Bankac\u0131l\u0131kta yeni yakla\u015f\u0131m: \u00dcr\u00fcn de\u011fil, \u201cavantaj\u201d odakl\u0131 model<\/strong><\/p>\n<p>Hayat Finans\u2019\u0131n s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesinin arkas\u0131nda, geleneksel bankac\u0131l\u0131ktan ayr\u0131\u015fan yakla\u015f\u0131m\u0131 yer al\u0131yor. Banka, stratejisini kolayl\u0131k, g\u00fcven, kapsay\u0131c\u0131l\u0131k ve \u015feffafl\u0131k gibi \u00e7ok katmanl\u0131 bir \u201cavantaj\u201d anlay\u0131\u015f\u0131 \u00fczerine kuruyor ve \u00fcr\u00fcn tasar\u0131m\u0131n\u0131 da bu anlay\u0131\u015f \u00fczerinden yap\u0131yor. Banka ayn\u0131 zamanda, dijital modeli ile sa\u011flad\u0131\u011f\u0131 maliyet avantaj\u0131n\u0131 do\u011frudan kullan\u0131c\u0131lar\u0131na yans\u0131tarak \u00fccretsiz ve avantajl\u0131 hizmetler sunuyor.<\/p>\n<p>Bu yakla\u015f\u0131m do\u011frultusunda geli\u015ftirilen \u00e7\u00f6z\u00fcmler, finans\u0131 g\u00fcnl\u00fck hayat\u0131n i\u00e7ine entegre ediyor. Bankan\u0131n sundu\u011fu Hayat Pay dijital c\u00fczdan \u00f6deme, \u00f6d\u00fcllendirme ve sadakat sistemlerini tek platformda kullan\u0131c\u0131lar\u0131yla bulu\u015ftururken, Hayat Avantajl\u0131 Hesap ile tasarruf daha geni\u015f kitleler i\u00e7in eri\u015filebilir h\u00e2le geliyor. Yapay zek\u00e2 destekli kredi karar mekanizmalar\u0131 ise saniyeler i\u00e7inde analiz yaparak h\u0131zl\u0131 ve adil finansmana eri\u015fim sa\u011fl\u0131yor.\u00a0<\/p>\n<p><strong>Aile bankac\u0131l\u0131\u011f\u0131nda yeni d\u00f6nem<\/strong><\/p>\n<p>Hayat Finans, 2026 y\u0131l\u0131na finansal kapsay\u0131c\u0131l\u0131\u011f\u0131 derinle\u015ftiren yeni bir ad\u0131mla ba\u015flad\u0131. 8 ya\u015f ve \u00fczeri bireyler i\u00e7in geli\u015ftirilen Biz Kart, aile i\u00e7i finansal deneyimi dijital ortama ta\u015f\u0131yor ve finansal fark\u0131ndal\u0131k yarat\u0131yor. Harcama limitleri, kategori bazl\u0131 kullan\u0131m kurallar\u0131 ve anl\u0131k takip \u00f6zellikleriyle Biz Kart, t\u00fcm bireyler i\u00e7in kolay, g\u00fcvenli ve \u00f6zg\u00fcr bir finansal deneyim sunuyor.\u00a0<\/p>\n<p><strong>KOB\u0130\u2019ler i\u00e7in u\u00e7tan uca dijital finansal ekosistem<\/strong><\/p>\n<p>Hayat Finans, reel sekt\u00f6r\u00fc g\u00fc\u00e7lendirme odakl\u0131 stratejisiyle i\u015fletmeler i\u00e7in kapsaml\u0131 bir dijital altyap\u0131 sunuyor. \u201cKOB\u0130\u2019ye Hayat\u201d yakla\u015f\u0131m\u0131yla geli\u015ftirilen dijital teminat mektuplar\u0131, evraks\u0131z finansman s\u00fcre\u00e7leri, Do\u011frudan Bor\u00e7land\u0131rma Sistemi (DBS) ve Business Kart gibi \u00e7\u00f6z\u00fcmler, i\u015fletmelerin finansmana eri\u015fimini h\u0131zland\u0131r\u0131rken operasyonel verimlili\u011fi art\u0131r\u0131yor.\u00a0<\/p>\n<p>Platform bankac\u0131l\u0131\u011f\u0131 yetkinlikleri ve fintek i\u015f birlikleriyle desteklenen bu yap\u0131, \u00f6l\u00e7e\u011fi ne olursa olsun t\u00fcm i\u015fletmeler i\u00e7in daha eri\u015filebilir, \u015feffaf ve s\u00fcrd\u00fcr\u00fclebilir bir finansal ekosistem olu\u015fturuyor.<\/p>\n<p><strong>2026 oda\u011f\u0131: Derinle\u015fen dijitalle\u015fme, zenginle\u015fen m\u00fc\u015fteri deneyimi<\/strong><\/p>\n<p>Hayat Finans, 2026 y\u0131l\u0131nda dijitalle\u015fmenin sundu\u011fu imk\u00e2nlar\u0131 kat\u0131l\u0131m bankac\u0131l\u0131\u011f\u0131 prensipleriyle daha derin ve etkin \u015fekilde entegre etmeyi \u00f6nceliklendiriyor. Bu do\u011frultuda banka; \u00fcr\u00fcn yelpazesini geni\u015fleterek yeni nesil \u00e7\u00f6z\u00fcmler geli\u015ftirmeye, yapay zek\u00e2 destekli s\u00fcre\u00e7ler ve g\u00fc\u00e7lenen insan kayna\u011f\u0131yla m\u00fc\u015fteri deneyimini en \u00fcst seviyeye ta\u015f\u0131maya odaklan\u0131yor. Bankan\u0131n 5 y\u0131ll\u0131k hedefleri aras\u0131nda ise 10 milyon kullan\u0131c\u0131ya ula\u015fmak bulunuyor. Hayat Finans, bu do\u011frultuda hem bireyler hem de i\u015fletmeler i\u00e7in de\u011fer yaratan finansal \u00e7\u00f6z\u00fcmler \u00fcretmeye devam ediyor.<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayat Finans, kurulu\u015funun 3.<\/p>\n","protected":false},"author":1,"featured_media":8417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8416"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8416\/revisions"}],"predecessor-version":[{"id":8418,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8416\/revisions\/8418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8417"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}