Magnum Dondurma \u015eirketi T\u00fcrkiye\u2019de dondurma alan\u0131ndaki 36 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131n\u0131 dondurma severler i\u00e7in yepyeni bir markaya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Hayat\u0131 g\u00fczel k\u0131lan \u201co anlara\u201d e\u015flik etmek \u00fczere tasarlanan markan\u0131n ismi de \u201co anlar\u0131n dondurmas\u0131\u201d k\u0131saltmas\u0131 \u201cOANDO\u201d oldu. Yeni marka OANDO, kaymak k\u0131vam\u0131nda s\u00fctl\u00fc form\u00fcl\u00fc ve 11 \u00fcr\u00fcnl\u00fck portf\u00f6y\u00fcyle, geleneksel ticaret kanallar\u0131, s\u00fcpermarket zincirleri, indirim marketleri, yerel marketler ve e-ticaret platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla\u00a081 ilde dondurma severlerle bulu\u015facak.\u00a0OANDO markas\u0131n\u0131n kendi renkli d\u00fcnyas\u0131n\u0131 yans\u0131tan kabinleri de sat\u0131\u015f noktalar\u0131nda yer alacak.\u00a0<\/p>\n
OANDO, s\u00fctl\u00fc form\u00fcl\u00fc ile haz\u0131rlanan, kaymak k\u0131vaml\u0131 tam ya\u011fl\u0131 dondurmas\u0131na t\u00fcm \u00e7e\u015fitlerinde yer veriyor. Portf\u00f6yde vanilya, \u00e7ikolata ve Antep f\u0131st\u0131\u011f\u0131 gibi temel lezzetlerle beraber plombir, \u00e7ubuk, sandvi\u00e7, k\u00fclah, kap ve kutu formatlar\u0131nda toplam 11 \u00fcr\u00fcn yer al\u0131yor. Her \u00fcr\u00fcn i\u00e7in ayn\u0131 alt\u0131n standard\u0131 koruyan\u00a0re\u00e7etesinin tutarl\u0131 \u015fekilde uygulanmas\u0131, markan\u0131n sundu\u011fu deneyimin temelinde yer al\u0131yor.<\/p>\n
Yeni marka lansman\u0131 hakk\u0131nda konu\u015fan\u00a0Magnum Dondurma \u015eirketi Genel M\u00fcd\u00fcr\u00fc Eser Lapanta:\u00a0<\/strong>Magnum Dondurma \u015eirketi olarak yeni yap\u0131lanmam\u0131zla birlikte yaln\u0131zca dondurma kategorisine odaklanan yap\u0131m\u0131z\u0131n sa\u011flad\u0131\u011f\u0131 \u00e7eviklik ve uzmanl\u0131\u011f\u0131n somut \u00e7\u0131kt\u0131lar\u0131n\u0131 g\u00f6rmeye ba\u015flad\u0131k. Dondurma kategorisinde en net \u00f6\u011frendi\u011fimiz konulardan bir tanesi, do\u011fru i\u00e7g\u00f6r\u00fcyle geli\u015ftirilen her \u00fcr\u00fcn\u00fcn t\u00fcketici a\u00e7\u0131s\u0131ndan ger\u00e7ek bir de\u011fer olu\u015fturdu\u011fudur. OANDO da bu anlay\u0131\u015fla do\u011fdu. OANDO markam\u0131z\u0131n lansman\u0131, \u015firketimizin AR-GE kapasitesini ve \u00fcr\u00fcn inovasyon yetene\u011fini somut bir markayla ta\u00e7land\u0131rmas\u0131 bak\u0131m\u0131ndan \u00f6nemli bir lansman. Yerli\u00a0kaynaklara dayal\u0131\u00a0\u00fcretim stratejimiz ile, tedarik zincirimiz daha da g\u00fc\u00e7lendiriliyor, so\u011fuk zincir ve da\u011f\u0131t\u0131m yat\u0131r\u0131mlar\u0131 ile\u00a0istihdam ve tedarik\u00e7i ekosistemi \u00fczerinde somut etkiler i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmeye devam ediyoruz. Her zaman oldu\u011fu gibi \u00fclkemizin be\u011fenisine hitap edebilmek birincil \u00f6nceli\u011fimiz. \u2018O anlar\u0131n dondurmas\u0131\u2019 mottosuyla g\u00fcnl\u00fck k\u00fc\u00e7\u00fck mutluluk, keyif ve payla\u015f\u0131m anlar\u0131n\u0131 \u015fenlendirirken, May\u0131s ay\u0131na kadar81 ilde eri\u015filebilir olmay\u0131 hedefliyoruz.\u00a0O anlara \u015fimdilik T\u00fcrkiye\u2019de e\u015flik ediyoruz; hikayenin gelece\u011fi i\u00e7in biz de heyecanlan\u0131yoruz.<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Magnum Dondurma \u015eirketi T\u00fcrkiye\u2019de dondurma alan\u0131ndaki 36 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131n\u0131 dondurma severler i\u00e7in yepyeni bir markaya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":8513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8512"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8512\/revisions"}],"predecessor-version":[{"id":8514,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8512\/revisions\/8514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8513"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}