{"id":8524,"date":"2026-04-06T14:06:04","date_gmt":"2026-04-06T14:06:04","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=8524"},"modified":"2026-04-06T14:06:05","modified_gmt":"2026-04-06T14:06:05","slug":"15-ulke-ve-40-sube-hedefiyle-huqqabaz-global-olcekte-buyumeye-devam-ediyor","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=8524","title":{"rendered":"15 \u00dclke ve 40 \u015eube Hedefiyle Huqqabaz Global \u00d6l\u00e7ekte B\u00fcy\u00fcmeye Devam Ediyor"},"content":{"rendered":"<p> <em><strong>2016 y\u0131l\u0131nda \u0130stanbul\u2019da hayata ge\u00e7en HuQQabaz, \u015fehir hayat\u0131n\u0131n de\u011fi\u015fen ritmine \u201cnefes aras\u0131\u201d fikriyle yan\u0131t veren bir marka olarak konumlan\u0131yor. G\u00fcn\u00fcn farkl\u0131 saatlerine ve farkl\u0131 kullan\u0131m anlar\u0131na uyum sa\u011flayan yap\u0131s\u0131, kahvalt\u0131dan ak\u015fam bulu\u015fmalar\u0131na uzanan deneyim kurgusu ve sosyal alanlar\u0131yla HuQQabaz, k\u0131sa s\u00fcrede T\u00fcrkiye s\u0131n\u0131rlar\u0131n\u0131 a\u015fan \u00f6l\u00e7eklenebilir bir deneyim markas\u0131na d\u00f6n\u00fc\u015ft\u00fc. Bug\u00fcn farkl\u0131 pazarlarda b\u00fcy\u00fcmesini s\u00fcrd\u00fcren marka, premium deneyim anlay\u0131\u015f\u0131n\u0131 koruyarak global \u00f6l\u00e7ekte yay\u0131l\u0131m\u0131n\u0131 g\u00fc\u00e7lendiriyor.<\/strong><\/em><\/p>\n<p>T\u00fcrkiye\u2019de 18 \u015fubeye ula\u015fan ve 9 \u00fclkede faaliyet g\u00f6steren HuQQabaz, b\u00fcy\u00fcme stratejisini hem mevcut pazarlardaki derinle\u015fme hem de yeni \u00fclkelere a\u00e7\u0131l\u0131m \u00fczerinden s\u00fcrd\u00fcr\u00fcyor. \u0130stanbul\u2019da markan\u0131n g\u00fc\u00e7l\u00fc referans noktalar\u0131ndan biri olan Rumeli Hisar\u0131 \u015fubesi bu konumlanmay\u0131 desteklerken, Kaya\u015fehir\u2019de a\u00e7\u0131lan yeni lokasyon \u015fehir i\u00e7indeki yay\u0131l\u0131m\u0131 g\u00fc\u00e7lendirdi. M\u0131s\u0131r\u2019daki ilk \u015fube ve Umman\u2019\u0131n ba\u015fkenti Maskat\u2019taki ilk yat\u0131r\u0131m, markan\u0131n uluslararas\u0131 b\u00fcy\u00fcmesinde yeni bir a\u015famay\u0131 temsil ediyor. Bak\u00fc\u2019de Garden markas\u0131yla a\u00e7\u0131lan ikinci lokasyon ise bu yap\u0131n\u0131n farkl\u0131 pazar ve formatlara uyarlanabildi\u011fini g\u00f6steriyor.<\/p>\n<p><strong>Modern \u015eehir Hayat\u0131n\u0131n Her Saatine E\u015flik Eden Bir Deneyim Markas\u0131<\/strong><\/p>\n<p><strong>Klasik restoran anlay\u0131\u015f\u0131n\u0131n \u00f6tesine ge\u00e7en bir deneyim kurgusuyla \u015fekillenen HuQQabaz, d\u00fcnya mutfa\u011f\u0131ndan ilham alan zengin men\u00fcs\u00fc, payla\u015f\u0131m odakl\u0131 tabaklar\u0131, kahvalt\u0131dan ak\u015fam servislerine uzanan geni\u015f \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve \u00f6zg\u00fcn i\u00e7ecek alternatifleriyle g\u00fcn\u00fcn farkl\u0131 saatlerinde farkl\u0131 ihtiya\u00e7lara kar\u015f\u0131l\u0131k verebilen bir yap\u0131 sunuyor. Sabah kahvalt\u0131s\u0131ndan \u00f6\u011fle yemeklerine, kahve ve tatl\u0131 molalar\u0131ndan ak\u015fam bulu\u015fmalar\u0131na uzanan bu ak\u0131\u015f, servis dili ve sosyal alanlarla birlikte b\u00fct\u00fcnl\u00fckl\u00fc bir yap\u0131ya d\u00f6n\u00fc\u015f\u00fcyor. Bu yakla\u015f\u0131m, misafirlerin yemek i\u00e7in de\u011fil, sosyalle\u015fmek, zaman ge\u00e7irmek ve g\u00fcn\u00fcn ak\u0131\u015f\u0131 i\u00e7inde kendilerine ait bir alan bulmak i\u00e7in de HuQQabaz\u2019\u0131 tercih etmesini sa\u011fl\u0131yor.<\/strong><\/p>\n<p>HuQQabaz\u2019\u0131 benzerlerinden ayr\u0131\u015ft\u0131ran nokta ise bu standard\u0131 her lokasyonda ayn\u0131 \u015fekilde koruyabilmesinin yan\u0131 s\u0131ra, bu yap\u0131y\u0131 \u00f6l\u00e7eklenebilir bir modele d\u00f6n\u00fc\u015ft\u00fcrebilmesi. HuQQabaz, premium casual dining segmentinde, mek\u00e2n tasar\u0131m\u0131n\u0131, servis dilini ve mutfak kurgusunu birbirinden ba\u011f\u0131ms\u0131z unsurlar olarak de\u011fil, ayn\u0131 b\u00fct\u00fcn\u00fcn tamamlay\u0131c\u0131 katmanlar\u0131 olarak ele al\u0131yor. Kar\u015f\u0131lamadan m\u00fczi\u011fe, masaya gelen tabaklardan servis ak\u0131\u015f\u0131na kadar HuQQabaz\u2019da her detay, misafire ayn\u0131 kalite hissini tutarl\u0131 bi\u00e7imde sunuyor.<\/p>\n<p><strong>Ara\u015ft\u0131rma Sonu\u00e7lar\u0131yla Desteklenen G\u00fc\u00e7l\u00fc Marka Konumu<\/strong><\/p>\n<p>HuQQabaz\u2019\u0131n misafir deneyiminde kurdu\u011fu g\u00fc\u00e7l\u00fc ve tutarl\u0131 yap\u0131, ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma sonu\u00e7lar\u0131na da net bi\u00e7imde yans\u0131yor. Barem Ara\u015ft\u0131rma taraf\u0131ndan marka \u00f6zelinde ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmaya g\u00f6re, HuQQabaz misafir memnuniyetinde y\u00fczde 94,7\u2019ye ula\u015f\u0131rken, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 94,3\u2019\u00fc markay\u0131 premium olarak tan\u0131ml\u0131yor. Ziyaretlerin y\u00fczde 69,9\u2019unun ak\u015fam saatlerinde ger\u00e7ekle\u015fmesi, HuQQabaz\u2019\u0131n premium deneyim alg\u0131s\u0131n\u0131 g\u00fcn\u00fcn en yo\u011fun sosyal anlar\u0131nda da kar\u015f\u0131l\u0131k bulan g\u00fc\u00e7l\u00fc bir tercihe d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. 76 NPS skoru ise markan\u0131n yaln\u0131zca memnuniyet yaratan de\u011fil, ayn\u0131 zamanda aktif bi\u00e7imde tavsiye edilen bir deneyim sundu\u011funu g\u00f6steriyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, HuQQabaz\u2019\u0131n premium marka konumland\u0131rmas\u0131n\u0131n y\u00fcksek misafir memnuniyeti ve g\u00fc\u00e7l\u00fc tavsiye edilme skoru ile desteklendi\u011fini ortaya koyuyor.<\/p>\n<p><strong>S\u00fcrd\u00fcr\u00fclebilir ve \u00d6l\u00e7eklenebilir B\u00fcy\u00fcme Stratejisi\u00a0<\/strong><\/p>\n<p>HuQQabaz\u2019\u0131n b\u00fcy\u00fcme modelinin temelinde \u00f6l\u00e7eklenebilirlik ile standartla\u015fmay\u0131 birlikte y\u00fcr\u00fcten bir yap\u0131 bulunuyor. Farkl\u0131 \u015fehir ve \u00fclkelere uyum sa\u011flayabilen esnek marka kurgusu; AVM, high street ya da farkl\u0131 lokasyon formatlar\u0131nda konumlanabilmesine olanak tan\u0131rken, merkezden y\u00f6netilen e\u011fitim, denetim ve operasyon standartlar\u0131 sayesinde her lokasyonda ayn\u0131 deneyim dilinin korunmas\u0131n\u0131 sa\u011fl\u0131yor. HuQQabaz, bu yakla\u015f\u0131m do\u011frultusunda\u00a0<strong>\u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7in iddial\u0131 ve net bir b\u00fcy\u00fcme hedefi ortaya koyuyor.\u00a0<\/strong>Faaliyet g\u00f6sterdi\u011fi \u00fclke say\u0131s\u0131n\u0131 15\u2019e, toplam \u015fube say\u0131s\u0131n\u0131 ise 40\u2019a \u00e7\u0131karmay\u0131 hedefleyen HuQQabaz, uluslararas\u0131 operasyonlar\u0131ndan elde etti\u011fi ciroyu yakla\u015f\u0131k be\u015f kat art\u0131rmay\u0131 planl\u0131yor.\u00a0<\/p>\n<p><strong>HuQQabaz Kurucu Ortak ve Y\u00f6netim Kurulu \u00dcyesi Mehmet F. YA\u011eLI<\/strong>, markan\u0131n yakla\u015f\u0131m\u0131n\u0131 \u015fu s\u00f6zlerle anlat\u0131yor:<\/p>\n<p>\u201cHuQQabaz\u2019\u0131n \u00e7\u0131k\u0131\u015f noktas\u0131nda, yaln\u0131zca iyi yemek sunmak de\u011fil; g\u00fcn\u00fcn farkl\u0131 anlar\u0131nda kar\u015f\u0131l\u0131k bulan g\u00fc\u00e7l\u00fc bir deneyim yaratmak vard\u0131. Bu yakla\u015f\u0131m, bug\u00fcn markan\u0131n b\u00fcy\u00fcme modelinin de temelini olu\u015fturuyor. \u00dc\u00e7 k\u0131tada y\u0131lda 8 milyondan fazla misafiri a\u011f\u0131rlayan bir yap\u0131dan s\u00f6z ediyorsak, bunu m\u00fcmk\u00fcn k\u0131lan unsurlar, do\u011fru lokasyonlar, g\u00fcvenilir i\u015f ortaklar\u0131 ve her noktada tavizsiz bi\u00e7imde korudu\u011fumuz deneyim standard\u0131d\u0131r. Biz b\u00fcy\u00fcmeyi yaln\u0131zca yeni \u015fubeler a\u00e7mak olarak g\u00f6rm\u00fcyoruz. Bulundu\u011fumuz her pazarda ayn\u0131 kalite alg\u0131s\u0131n\u0131, ayn\u0131 servis dilini ve ayn\u0131 marka b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc koruyarak ilerlemeyi esas al\u0131yoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de HuQQabaz\u2019\u0131 bu anlay\u0131\u015fla yeni \u00fclkelere ta\u015f\u0131maya devam edece\u011fiz.\u201d<\/p>\n<p>T\u00fcrkiye\u2019den do\u011fan bir marka olarak bug\u00fcn farkl\u0131 co\u011frafyalarda b\u00fcy\u00fcmesini s\u00fcrd\u00fcren HuQQabaz, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de \u015fehir hayat\u0131n\u0131n ritmine uyum sa\u011flayan, g\u00fcn\u00fcn farkl\u0131 anlar\u0131na kar\u015f\u0131l\u0131k veren ve bulundu\u011fu her lokasyonda ayn\u0131 deneyim dilini koruyan bir marka olarak yoluna devam etmeyi hedefliyor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 y\u0131l\u0131nda \u0130stanbul\u2019da hayata ge\u00e7en HuQQabaz, \u015fehir hayat\u0131n\u0131n de\u011fi\u015fen ritmine \u201cnefes aras\u0131\u201d fikriyle yan\u0131t veren bir marka olarak konumlan\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":8525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8524"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8524\/revisions"}],"predecessor-version":[{"id":8526,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8524\/revisions\/8526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8525"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}