{"id":8608,"date":"2026-04-07T08:28:41","date_gmt":"2026-04-07T08:28:41","guid":{"rendered":"https:\/\/busondakika.com.tr\/?p=8608"},"modified":"2026-04-07T08:28:42","modified_gmt":"2026-04-07T08:28:42","slug":"dijital-benim-isim-projesiyle-61-binden-fazla-kadin-kursiyere-ulasildi","status":"publish","type":"post","link":"https:\/\/busondakika.com.tr\/?p=8608","title":{"rendered":"\u201cDijital Benim \u0130\u015fim\u201d Projesiyle 61 Binden Fazla Kad\u0131n Kursiyere Ula\u015f\u0131ld\u0131"},"content":{"rendered":"<p> Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Vodafone Vakf\u0131 i\u015f birli\u011fiyle kad\u0131nlar\u0131n dijital becerilerini geli\u015ftirerek ekonomik hayata kat\u0131l\u0131mlar\u0131n\u0131 desteklemek amac\u0131yla hayata ge\u00e7irilen\u00a0<strong>\u201cDijital Benim \u0130\u015fim\u201d<\/strong>\u00a0projesi kapsam\u0131nda e\u011fitimler, Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131na ba\u011fl\u0131 halk e\u011fitimi merkezleri arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fcld\u00fc. Projeyle 6 y\u0131lda\u00a0<strong>61 binden fazla<\/strong>\u00a0kad\u0131n kursiyere Dijital Okuryazarl\u0131k, Dijital Pazarlama ve Dijital D\u00fcnyaya Giri\u015f e\u011fitimleri verildi.\u00a0<\/p>\n<p>Projenin etkisini ortaya koymak amac\u0131yla haz\u0131rlanan sosyal etki analizinde; e\u011fitimlere kat\u0131lan yararlan\u0131c\u0131 gruplarla ger\u00e7ekle\u015ftirilen anketler ve odak grup g\u00f6r\u00fc\u015fmelerinden elde edilen veriler esas al\u0131nd\u0131. Bu kapsamda farkl\u0131 e\u011fitim programlar\u0131na kat\u0131lan y\u00fczlerce kad\u0131ndan toplanan nicel veriler ile derinlemesine g\u00f6r\u00fc\u015fmelerden elde edilen nitel bulgular birlikte de\u011ferlendirilerek projenin \u00e7ok boyutlu etkisi analiz edildi.\u00a0Analiz sonu\u00e7lar\u0131na g\u00f6re, proje kapsam\u0131nda 6 y\u0131lda\u00a0<strong>123 milyon TL\u2019yi a\u015fk\u0131n<\/strong>\u00a0sosyal de\u011fer elde edilirken, son bir y\u0131lda yap\u0131lan her 1 TL\u2019lik yat\u0131r\u0131m\u0131n\u00a0<strong>15,73 TL\u2019lik<\/strong>\u00a0sosyal getiri sa\u011flad\u0131\u011f\u0131 hesapland\u0131.<\/p>\n<p><strong>Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcr\u00fc Cengiz Mete,<\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi:<\/p>\n<p>\u201cMill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 olarak, e\u011fitimde f\u0131rsat e\u015fitli\u011fini g\u00fc\u00e7lendirmek ve hayat boyu \u00f6\u011frenme k\u00fclt\u00fcr\u00fcyle her bir vatanda\u015f\u0131m\u0131z\u0131n potansiyelini en \u00fcst d\u00fczeye \u00e7\u0131karmak temel \u00f6nceli\u011fimizdir. Vodafone Vakf\u0131 ile 6 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u2018Dijital Benim \u0130\u015fim\u2019 projesi, bu vizyonun somut ve s\u00fcrd\u00fcr\u00fclebilir bir \u00f6rne\u011fi haline gelmi\u015ftir. Bakanl\u0131\u011f\u0131m\u0131za ba\u011fl\u0131 halk e\u011fitimi merkezlerimiz arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki kad\u0131nlara ula\u015ft\u0131rd\u0131\u011f\u0131m\u0131z e\u011fitimler, sadece birer kurs de\u011fil; ayn\u0131 zamanda modern d\u00fcnyan\u0131n dijital gerekliliklerine a\u00e7\u0131lan birer kap\u0131d\u0131r. Bug\u00fcne kadar 61 bini a\u015fk\u0131n kad\u0131n kursiyerimizin dijital okuryazarl\u0131ktan pazarlamaya kadar geni\u015f bir yelpazede yetkinlik kazanm\u0131\u015f olmas\u0131, toplumsal kalk\u0131nmam\u0131z ad\u0131na \u00e7ok k\u0131ymetli bir kazan\u0131md\u0131r. \u00d6zellikle belirtmek isterim ki; projemizin sosyal etki analizinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz sonu\u00e7lar, kamu-\u00f6zel sekt\u00f6r i\u015f birli\u011finin ne kadar stratejik ve \u00e7arpan etkisi y\u00fcksek sonu\u00e7lar do\u011furabilece\u011finin ispat\u0131d\u0131r. Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 olarak, halk e\u011fitimi merkezlerimizin kapasitesini dijital \u00e7a\u011f\u0131n imk\u00e2nlar\u0131yla birle\u015ftirmeye ve kad\u0131nlar\u0131 ekonomik hayat\u0131n merkezine ta\u015f\u0131yacak bu t\u00fcr nitelikli projelere \u00f6nc\u00fcl\u00fck etmeye devam edece\u011fiz.\u201d<\/p>\n<p><strong>T\u00fcrkiye Vodafone Vakf\u0131 Ba\u015fkan\u0131 Hasan S\u00fcel<\/strong>\u00a0ise \u015f\u00f6yle konu\u015ftu:\u00a0<\/p>\n<p>\u201cDijital gelece\u011fin toplumdaki her kesimi kapsamas\u0131 hedefiyle hayata ge\u00e7irdi\u011fimiz \u2018Dijital Benim \u0130\u015fim\u2019 projesi,\u00a0kad\u0131nlar\u0131n dijital ekonomiye entegrasyonu ve toplumsal kalk\u0131nma hedefleri do\u011frultusunda stratejik bir d\u00f6n\u00fc\u015f\u00fcm arac\u0131 haline geldi. Bu projeyle bug\u00fcne kadar 61 binden fazla kad\u0131n kursiyere Dijital Okuryazarl\u0131k, Dijital Pazarlama ve Dijital D\u00fcnyaya Giri\u015f e\u011fitimleri verdik.\u00a0Projemizin etkisini de d\u00fczenli olarak \u00f6l\u00e7\u00fcml\u00fcyoruz. Son d\u00f6nem sosyal etki raporumuza g\u00f6re, projenin sundu\u011fu e\u011fitim mod\u00fclleri, yaln\u0131zca teknik beceri kazand\u0131rman\u0131n \u00f6tesine ge\u00e7erek, kad\u0131nlar\u0131n sosyal ve ekonomik hayattaki konumlar\u0131n\u0131 g\u00fc\u00e7lendiren bir ekosistem in\u015fa ediyor. \u00d6zellikle deprem b\u00f6lgesindeki illeri de kapsayan geni\u015f co\u011frafi yay\u0131l\u0131m, projenin toplumsal dayan\u0131kl\u0131l\u0131k ve kriz sonras\u0131 iyile\u015fme s\u00fcre\u00e7lerine sundu\u011fu katk\u0131y\u0131 derinle\u015ftiriyor. Projeye yapt\u0131\u011f\u0131m\u0131z her 1 TL\u2019lik yat\u0131r\u0131m\u0131n 15,73 TL\u2019lik de\u011fer yaratt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Bu sonu\u00e7, projeye yap\u0131lan her birim yat\u0131r\u0131m\u0131n toplumda \u00e7ok boyutlu ve \u00e7arpan etkisi yaratan bir de\u011fer \u00fcretti\u011fini somutla\u015ft\u0131r\u0131yor. Vodafone Vakf\u0131 olarak, kad\u0131nlar\u0131n yan\u0131nda durmaya devam edece\u011fiz.\u201d<\/p>\n<p><strong>Dijital okuryazarl\u0131kta art\u0131\u015f\u00a0<\/strong><\/p>\n<p>Dijital Okuryazarl\u0131k e\u011fitimlerine kat\u0131lan yararlan\u0131c\u0131larla ger\u00e7ekle\u015ftirilen anket sonu\u00e7lar\u0131na g\u00f6re, mobil cihaz kullan\u0131m\u0131 alan\u0131nda kat\u0131l\u0131mc\u0131lar\u0131n %83\u2019\u00fc cihazlar\u0131 g\u00fcnl\u00fck i\u015flerinde etkin kullanabilir hale geldi\u011fini, %70\u2019i temel \u00f6zellikleri ve uygulamalar\u0131 anlayabildi\u011fini belirtti.<\/p>\n<p>Dijital hizmetler alan\u0131nda e-devlet kullan\u0131m\u0131 %88, MHRS \u00fczerinden randevu alma %81, internet bankac\u0131l\u0131\u011f\u0131n\u0131 g\u00fcvenli kullanma %70 oranlar\u0131na ula\u015ft\u0131. \u0130leti\u015fim ve sosyal medya alan\u0131nda ise sosyal medya hesaplar\u0131n\u0131 g\u00fcvenli kullanabilme %81, arama motorlar\u0131n\u0131 etkin kullanabilme %86 olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n<p>E\u011fitim sonras\u0131nda temel dijital yetkinliklerde kapsaml\u0131 bir d\u00f6n\u00fc\u015f\u00fcm g\u00f6zlemlendi. Kat\u0131l\u0131mc\u0131lar\u0131n %99\u2019u temel cihazlar\u0131 kullanabilir, %99\u2019u interneti g\u00fcvenli kullanabilir, %98\u2019i ileti\u015fim platformlar\u0131n\u0131 aktif kullanabilir hale geldiklerini ifade etti.<\/p>\n<p><strong>Dijital pazarlama yetkinliklerinde geli\u015fim\u00a0<\/strong><\/p>\n<p>Dijital Pazarlama e\u011fitimine kat\u0131lan yararlan\u0131c\u0131larla ger\u00e7ekle\u015ftirilen anketler ve odak grup g\u00f6r\u00fc\u015fmelerine g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n %86\u2019s\u0131 pazarlama stratejilerini anlayabildi\u011fini, %55\u2019i m\u00fc\u015fteri ili\u015fkileri stratejileri geli\u015ftirebildi\u011fini, %48\u2019i dijital pazarlama stratejilerini uygulayabildi\u011fini belirtti.<\/p>\n<p>Dijital ara\u00e7lar ve uygulamalar alan\u0131nda sosyal medya pazarlamas\u0131 yapabilme %68, i\u00e7erik \u00fcretimi ve y\u00f6netimi %52, dijital kampanya performans\u0131n\u0131 \u00f6l\u00e7ebilme %45 oranlar\u0131na ula\u015ft\u0131.<\/p>\n<p>Dijital ortamda m\u00fc\u015fteri ileti\u015fimi y\u00fcr\u00fctebilme %95, sosyal medya platformlar\u0131n\u0131 i\u015f ama\u00e7l\u0131 kullanabilme %94 ve dijital pazarlama ara\u00e7lar\u0131n\u0131 etkin kullanabilme %94 seviyesine ula\u015ft\u0131.<\/p>\n<p><strong>Dijital d\u00fcnya fark\u0131ndal\u0131\u011f\u0131 artt\u0131<\/strong><\/p>\n<p>Dijital D\u00fcnyaya Giri\u015f Semineri\u2019ne kat\u0131lan yararlan\u0131c\u0131larla yap\u0131lan anketler ve odak grup g\u00f6r\u00fc\u015fmeleri, kat\u0131l\u0131mc\u0131lar\u0131n dijital d\u00fcnya fark\u0131ndal\u0131\u011f\u0131nda \u00f6nemli bir art\u0131\u015f oldu\u011funu ortaya koydu.<\/p>\n<p>Kat\u0131l\u0131mc\u0131lar\u0131n %82\u2019si dijital d\u00fcnyan\u0131n g\u00fcnl\u00fck hayattaki \u00f6nemini anlad\u0131\u011f\u0131n\u0131, %70\u2019i dijital ara\u00e7lar\u0131 bilin\u00e7li kullanabilir hale geldi\u011fini belirtti.<\/p>\n<p>Seminer sonras\u0131nda kat\u0131l\u0131mc\u0131lar\u0131n %99\u2019u dijital hizmetleri kullanabilir hale geldi\u011fini, %97\u2019si yeni dijital ara\u00e7lar\u0131 ke\u015ffedebildi\u011fini ifade etti. Dijital platformlarda etkili ileti\u015fim kurabilme becerisinde %95, dijital ara\u00e7lar\u0131 ki\u015fisel ve mesleki geli\u015fim i\u00e7in kullanabilme alan\u0131nda %93 oran\u0131nda olumlu de\u011fi\u015fim g\u00f6zlemlendi.<\/p>\n<p><strong>Dayan\u0131\u015fma a\u011flar\u0131 olu\u015ftu<\/strong><\/p>\n<p>Odak grup g\u00f6r\u00fc\u015fmelerinden elde edilen nitel bulgular, e\u011fitimlerin yaln\u0131zca bireysel becerileri de\u011fil, kat\u0131l\u0131mc\u0131lar aras\u0131nda g\u00fc\u00e7l\u00fc bir dayan\u0131\u015fma ve sosyal a\u011f yap\u0131s\u0131n\u0131 da destekledi\u011fini ortaya koydu.<\/p>\n<p>Program kapsam\u0131nda y\u00fcr\u00fct\u00fclen g\u00f6r\u00fc\u015fmeler ve geri bildirimler, kat\u0131l\u0131mc\u0131larda \u00f6zg\u00fcven art\u0131\u015f\u0131, sosyal destek hissi ve i\u015f hayat\u0131na kat\u0131l\u0131m motivasyonunda g\u00fc\u00e7lenme gibi \u00f6nemli etkiler yaratt\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n<p>Kad\u0131nlar aras\u0131nda kurulan ileti\u015fim ve deneyim payla\u015f\u0131m\u0131 alanlar\u0131, e\u011fitimin s\u0131n\u0131f ortam\u0131n\u0131n \u00f6tesine ge\u00e7erek s\u00fcrd\u00fcr\u00fclebilir bir topluluk deste\u011fine d\u00f6n\u00fc\u015ft\u00fc. Bu yap\u0131, projenin sosyal etkisinin uzun vadede devam etmesini destekleyen \u00f6nemli bir unsur olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n<p><strong>Tamamlay\u0131c\u0131 bir model de olu\u015fturuldu<\/strong><\/p>\n<p>Dijital Benim \u0130\u015fim e\u011fitimlerinden yararlanan kat\u0131l\u0131mc\u0131lar i\u00e7in tamamlay\u0131c\u0131 ve derinle\u015ftirici bir destek modeli de geli\u015ftirildi.\u00a0<strong>Dijital K\u00f6pr\u00fcler Rehberlik Program\u0131<\/strong>\u00a0ad\u0131 verilen modelle, dijital pazarlama ve dijital okuryazarl\u0131k e\u011fitimlerini tamamlam\u0131\u015f veya almakta olan kad\u0131nlara stratejik y\u00f6nlendirme, deneyim payla\u015f\u0131m\u0131 ve bire bir destek sa\u011fland\u0131. Program, kat\u0131l\u0131mc\u0131larda \u201cde\u011fer g\u00f6rme\u201d, \u201c\u00f6zg\u00fcven tazeleme\u201d ve \u201cyaln\u0131z olmad\u0131\u011f\u0131 hissi\u201d gibi derin duygusal etkiler yaratt\u0131. Dijital K\u00f6pr\u00fcler Rehberlik Program\u0131, bilgi aktar\u0131m\u0131n\u0131n \u00f6tesinde kurulan g\u00fc\u00e7l\u00fc ba\u011flarla kad\u0131nlar\u0131n i\u00e7indeki potansiyeli a\u00e7\u0131\u011fa \u00e7\u0131karan bir g\u00fc\u00e7 birli\u011fine d\u00f6n\u00fc\u015ft\u00fc. Teknik yetkinliklerin insani dokunu\u015flarla harmanland\u0131\u011f\u0131 bu s\u00fcre\u00e7, kad\u0131nlar\u0131n dijital gelece\u011fe umut ve g\u00fcvenle bakmas\u0131n\u0131 sa\u011flayan s\u00fcrd\u00fcr\u00fclebilir bir model ortaya koydu.<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131 Hayat Boyu \u00d6\u011frenme Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Vodafone Vakf\u0131 i\u015f birli\u011fiyle kad\u0131nlar\u0131n dijital becerilerini geli\u015ftirerek ekonomik hayata kat\u0131l\u0131mlar\u0131n\u0131 desteklemek amac\u0131yla hayata ge\u00e7irilen\u00a0\u201cDijital Benim \u0130\u015fim\u201d\u00a0projesi kapsam\u0131nda e\u011fitimler, Mill\u00ee E\u011fitim Bakanl\u0131\u011f\u0131na ba\u011fl\u0131 halk e\u011fitimi merkezleri arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":8609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-8608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8608"}],"version-history":[{"count":1,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8608\/revisions"}],"predecessor-version":[{"id":8610,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8608\/revisions\/8610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8609"}],"wp:attachment":[{"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/busondakika.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}